The scientific publications on nanofibrillated cellulose (NFC) were reviewed in the light of recent developments in the field of characterization of NFC, and the evolving understanding of the material. This led to several insights, which challenged few of the established assumptions with regard to e.g. rheological properties of NFC suspensions, and factors affecting tensile strength and barrier properties of NFC films. The realizations may promote the wider application of nanofibrillated celluloses.