2019
DOI: 10.1080/10810730.2019.1572839
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A Public Health Communication Intervention Using Edutainment and Communication Technology to Promote Safer Sex among Heterosexual Men Patronizing Entertainment Establishments

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Cited by 9 publications
(5 citation statements)
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“…Edutainment is a communication strategy to influence attitudes and behavior through the use of media [19]. Edutainment is used to communicate sensitive topics that are difficult to discuss, such as sex [25], [26]. Edutainment has two defining features.…”
Section: Resultsmentioning
confidence: 99%
“…Edutainment is a communication strategy to influence attitudes and behavior through the use of media [19]. Edutainment is used to communicate sensitive topics that are difficult to discuss, such as sex [25], [26]. Edutainment has two defining features.…”
Section: Resultsmentioning
confidence: 99%
“…As sexuality is a taboo concept, it is difficult for children to comprehend. Edutainment is a method used to deliver awareness messages to children on difficult and sensitive issues such as sexuality and gender (Lim et al, 2019; Wang & Singhal, 2016). It is stated that creative drama is effective in lifting taboos about sexuality and cultivating a healthy social dialog between the genders (Adıgüzel & Metinnam, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…Research shows that entertaining methods (e.g., edutainment and theater‐based strategies) are used to raise CSA awareness in children and parents (Gesser‐Edelsburg et al, 2017; Mikalsen et al, 2002). Edutainment is a method used to deliver awareness messages to children on difficult and sensitive issues, such as sexuality and gender (Lim et al, 2019; Wang & Singhal, 2016). Using entertaining methods in education is a teaching strategy.…”
Section: Creative Drama Methodsmentioning
confidence: 99%
“…It is also being used in political communication studies to understand how a person reacts to different political speeches, media campaigns, and manifestos of political parties [ 32 , 33 ]. In the realm of health communication, ELM has been used in various fields, such as understanding the effectiveness of tobacco package warning labels [ 34 ], health promotion by using radio dramas [ 35 ], and public health communication for safer sex practices [ 36 ]. Despite the various empirical studies, there is still limited study in the context of COVID-19 vaccination and social media.…”
Section: Literature Reviewmentioning
confidence: 99%