Abstract:Companies consider the check-in service as an new advertising channel to promote the companies and products. The check-in based advertisement always has different level of social cues richness. Determining an effective social cues design in check-in based advertisement is a critical question. This research explores which social cues design will be appropriate in check-in based advertisement. The results of a laboratory experiment supported that the design of higher social cues richness increases higher adverti… Show more
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