volume 80, issue 2, P505-519 1986
DOI: 10.2307/1958271
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Abstract: Based on their interest in politics and knowledge of political leaders, individuals are classified into three levels of partisan sophistication: (1) those scoring high in interest and knowledge (partisan schematics), (2) a middle group, and (3) those scoring low (partisan aschematics). In this experimental study, and consistent with findings from cognitive and social psychology, partisan schematics prove better able than partisan aschematics to classify campaign statements as either Republican or Democratic an…

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