“…A possible explanation for such mixed results is that forest conservation interventions related to tourism and recreational activities are often implemented regardless of their economic and societal values (Austin et al., 2020; Elomina & Pülzl, 2021; Giergiczny et al., 2021; Scarpa, Chilton, & Hutchinson, 2000; Scarpa, Chilton, Hutchinson, & Buongiorno, 2000; Scarpa, Hutchinson, Chilton, & Buongiorno, 2000). Yet, forest recreation can be deemed a pivotal ecosystem service insofar as it provides a wide range of intangible benefits and cultural values to society, including social interaction, spiritual renewal and physical wellness (e.g., bird watching and hiking; see, for an overview, Berlinhn & Gómez‐Baggethun, 2021; Boncinelli et al., 2015; Brack, 2002; Brown et al., 2016; Dou et al., 2017; Ignatyeva et al., 2020; Jim & Chen, 2009; Lankia et al., 2015; MEA, 2005; Queiroz et al., 2015; Weller & Elasser, 2018). Further, recreational uses of forests are also seen as educational opportunities from which it is possible to increase the awareness of the general public towards the existing environmental issues (Immerzeel et al., 2022; Larson et al., 2016).…”