“…Recrystallization from boiling 95% ethanol (50 mL) gave the heteroarotinoid ester (£)-3d as white crystalline flakes (1.87 g, 59.0%) which was essentially pure (mother liquors set aside, see isolation of (Z)-3d below). A second recrystallization (95% EtOH, 50 mL) gave pure (E)-3d (1.62 g, 51.1%) as assessed by TLC (silica gel, 9:1 hexane-ether): mp 120.9-122.0 °C; IR (KBr) 1716 (C=0 cnT1); !H NMR (DCC13) 8 1.42 [s, 6 H, H(8,9)], 2.28 [d, J = 1.4 Hz, 1 H, H(ll)], 3.21 [s, 1 H, H(2)], 3.93 [s, 3 H, H(20)], 6.81 [br s, 1 H, H( 12)], 7.20 [d, J= 2 Hz, 1 H, H(4)], 7.19 [d, J = 8 Hz, 1 H, H(7)], 7.30 [dd, J = 8 Hz, J = 2 Hz, 1 H, H( 6)], 7.42 [d, J = 8.3 Hz, 2 H, H(14,18)], 8.04 [d,J = 8.3 Hz,2 H,H(15,17)]; 13C NMR (DCC13) ppm 17.8 [C(ll)], 27.4 [C(8,9)], 47.…”