volume 35, issue 1, P90-102 2019
DOI: 10.17576/jkmjc-2019-3501-07
View full text
|
|
Share

Abstract: A 'nation branding' project disseminates the reputation of a country, just as a company's or product's brand image is created through advertising and branding. This reputation has a profound impact on a country's image and the way it is perceived. Increasingly countries are reinventing themselves and, in each time, repackaging its symbolisms for both internal and external audiences. This is essentially a nation branding effort that utilises symbols like colours, the national flower, the national anthem, milita…

Expand abstract

Search citation statements

Order By: Relevance

Citation Types

0
3
0
7

Paper Sections

0
0
0
0
0

Publication Types

0
0
0
0

Relationship

0
0

Authors

Journals