volume 35, issue 1, P90-102 2019
DOI: 10.17576/jkmjc-2019-3501-07
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Abstract: A 'nation branding' project disseminates the reputation of a country, just as a company's or product's brand image is created through advertising and branding. This reputation has a profound impact on a country's image and the way it is perceived. Increasingly countries are reinventing themselves and, in each time, repackaging its symbolisms for both internal and external audiences. This is essentially a nation branding effort that utilises symbols like colours, the national flower, the national anthem, milita…

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