A hybrid multi-criteria decision making model to evaluate hotel websites

Akıncılar, Aykan; Dağdeviren, Metin

doi:10.1016/j.ijhm.2013.10.002

Cited by 121 publications

(82 citation statements)

References 43 publications

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“…A common theme, however, underlying these frameworks is the importance of customer orientation and the need to incorporate the elements of digital technology to achieve marketing ends. Since building lasting customer relationship is widely considered as a key marketing philosophy [1], [21], [131] e-marketing cannot be studied without having customers at the forefront. Therefore, it is essential that any assessment framework that evaluates the marketing activities on e-tailing websites does so by adopting a customer perspective.…”

Section: E-marketing and Consumer Orientationmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store's web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimensions of e-marketing to define and measure the concept of web appeal. A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal, and were used to build a measurement instrument. The instrument's validity was confirmed by testing it across 80 e-stores in the Middle East and its usefulness with respect to the identification of an e-store's strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of web appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insights into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining customers, as well as competing with rival stores.

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Section: E-marketing and Consumer Orientationmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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“…Nilashi et al,(2015)revealed the realimportance level of trustfactorsoncustomers' trustanddecisionmakinginselectingthe appropriate trustedwebsite.AnalyticNetworkProcess(ANP)fromtheMultiCriteria DecisionMaking(MCDM)approachesandfuzzylogicfromArtifi cial Intelligence(AI) approaches were used. Akincilar and Dagdeviren (2014) evaluated thequality of hospitality websites, or more specifically, hotel websites based on a hybrid model including two multi-criteriadecision making approaches, namely the Analytic Hierarchy Process (AHP) and Preference RankingOrganisation Method for Enrichment Evaluations (PROMETHEE). Chung et al, (2015) adopted the fuzzy set theory as the measurement of performance and obtain criteria's weights by using AHP.…”

Section: Other Integrated Techniquesmentioning

confidence: 99%

http://journalijcar.org/issues/using-multi-criteria-decision-making-approaches-evaluating-and-selecting-website-literature

Vatansever¹,

Akgül²

2017

Int j curr adv res

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“…Crouch (2010) used AHP to determine the relative importance of different attributes of the competitiveness on the overall competitiveness of the tourist destination. AHP is used in research related to determining the relative importance of natural attractions at destinations (Deng et al 2002), selection of a location for a theme park (Moutinho & Curry, 1994), in convention site selection (Chen, 2006), and evaluation of hotel websites (Akincilar & Dagdeviren, 2014). Fuzzy AHP has been applied in a selection of hotel location (Chou et al, 2008), cruise port of call selection (Wang et al, 2014) and the development of online attraction recommendation system for tourists (Huang & Bian, 2009).…”

Section: Fuzzy Analytic Hierarchy Processmentioning

confidence: 99%

Benefit Segmentation of Outbound Summer Package Tourists

Zečević

Kovačević

2017

FU Econ Org

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Abstract. This study assesses tourist preferences for summer package vacation benefits. The purpose of this paper is to classify summer package tourists based on preferred benefits they seek from their vacation. Analysis of preferences for benefits sought is done by using the Analytic Hierarchy Process (AHP). A sample of 850 respondents was interviewed by telephone in order to reveal their preferences. In order to reveal the grouping of tourists according to their preferred benefits, a two-step cluster analysis has been applied using the log-likelihood measure, while the number of clusters has been determined using Schwarz's Bayesian Criterion. Four segments have been identified based on the benefits sought: variety seekers, package-centrics, comfortseekers and safety seekers. This research showed that fuzzy AHP could be used not just for understanding of tourist preferences, but also as a base for segmentation. This is a first attempt to apply fuzzy AHP for that purpose in tourism.

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A hybrid multi-criteria decision making model to evaluate hotel websites

Cited by 121 publications

References 43 publications

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

http://journalijcar.org/issues/using-multi-criteria-decision-making-approaches-evaluating-and-selecting-website-literature

Benefit Segmentation of Outbound Summer Package Tourists

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