volume 21, issue 4, P388-404 2017
DOI: 10.1108/mbe-05-2016-0026
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Abbas Rezaei Pandari, Adel Azar

Abstract: Purpose The aim of this study is to present a model for service supply chain performance evaluation (SSCPE) based on fuzzy cognitive mapping (FCM). Design/methodology/approach Despite the unique nature of services, which distinguishes them from goods, the performance evaluation of service supply chains (SSCs) has still not received adequate attention from researchers or practitioners. With the help of in-depth interviews conducted with insurance industry experts in Iran, the performance measures of SSCs are…

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