“…First of all fashion communication and marketing, through the adoption of digital tools creates a fertile ground for the improvement of business and customer relationships (Noris, Nobile, Kalbaska, & Cantoni, 2021). It had also an impact on fashion design and production, for proposing advancements in areas related to sustainable manufacturing and to the improvement of decision-making processes and HRM systems (James, Roberts, & Kuznia, 2016;Ma, 2010;McQuillan, 2020;Yu, Choi, Hui, & Ho, 2011). It also influenced culture and society, impacting education and human being's everyday life (Chun, 2011;Ebling, 2016;Harris, 2008;Ryan, 2020).…”