volume 9, issue 2, P93-117 2003
DOI: 10.1590/s0104-62762003000200005
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Abstract: O artigo analisa a campanha presidencial de 2002 a partir dos resultados das pesquisas de intenção de voto divulgadas na mídia, da propaganda eleitoral gratuita na televisão e do contexto político que resultou na vitória do candidato do Partido dos Trabalhadores, Luís Inácio Lula da Silva.
The article analyses the 2002 presidential campaign considering the results of electoral polls published in mass media, the electoral advertising, defined by law on television, and the political context that have resulted…

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