2008
DOI: 10.1590/s1414-32832008000400011
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A diversidade cultural presente nos vídeos em saúde

Abstract: Os vídeos, cada vez mais, são utilizados como suportes informacionais nas ações de intervenção social na área da saúde. Conhecer os elementos culturais existentes nos vídeos em saúde foi o objetivo deste trabalho, pois eles são facilitadores da transferência da informação. Estudos sobre o uso da informação em saúde no país, a força das imagens no processo cognitivo dos indivíduos e a necessidade de contextualização das informações repassadas serviram de base para a análise dos vídeos finalistas da III Mostra d… Show more

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Cited by 17 publications
(18 citation statements)
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“…With regard to the handwashing, which was suggested by a content judge, there is a need for this action with only soap and water, before gathering the materials and the clean intermittent catheterization, dispensing any antiseptic product, in order to reduce the rates of urinary infections (24) . Videos that are directed to education and health promotion, used to sensitize a social group to change certain behaviors in face of a health problem should not exceed 20 minutes because a long exposure time results in the reduction of attention of the viewers (25) . In view of this, health education technologies, including educational video, are an attractive form of communication, since audio and video are capable of holding the attention of the viewer.…”
Section: Discussionmentioning
confidence: 99%
“…With regard to the handwashing, which was suggested by a content judge, there is a need for this action with only soap and water, before gathering the materials and the clean intermittent catheterization, dispensing any antiseptic product, in order to reduce the rates of urinary infections (24) . Videos that are directed to education and health promotion, used to sensitize a social group to change certain behaviors in face of a health problem should not exceed 20 minutes because a long exposure time results in the reduction of attention of the viewers (25) . In view of this, health education technologies, including educational video, are an attractive form of communication, since audio and video are capable of holding the attention of the viewer.…”
Section: Discussionmentioning
confidence: 99%
“…Videos lasting less than 10 minutes do not allow the proper exploration of the subject, and the ones longer than 20 minutes can provide the distraction of students, hindering the learning process. It was found that all the videos evaluated in the study are from 11 to 20 minutes long [25] [26].…”
Section: Discussionmentioning
confidence: 99%
“…5 In this sense, the internet is stressed as the main source of videos, through virtual platforms like YouTubemain video sharing site of these days. 6 However, in contrast to the ease access to the publicizing videos, there is an absence of quality control, because there is no post restriction regarding the adequacy of the procedure conveyed by the media disclosed on that channel.…”
Section: Introductionmentioning
confidence: 99%