DOI: 10.24251/hicss.2018.155
View full text

Abstract: Efficient last-mile distribution of fresh fruits and vegetables is a major challenge within e-grocery operations. This work presents a decision support system to jointly investigate the impact of various service offers on customer preferences and logistics operations. Results from a conjoint analysis surveying 531 end consumer are incorporated within an agentbased simulation. Delivery days, fees, time windows and discounts as well as guaranteed remaining shelf life of products at delivery are considered. To mo…

expand abstract