2019
DOI: 10.1016/j.seps.2017.09.004
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A decision model for bank branch site selection: Define branch success and do not deviate

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Cited by 14 publications
(8 citation statements)
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“…Site selection is one of the most important decision-making processes for firms since, if done correctly, it provides access to the best customers and the greatest market potential, while poor location choices are costly and difficult to reverse (Cabello, 2019). This also applies to the banking sector, where decisions about branch location distributions are of strategic importance to achieve the objectives of banks.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…Site selection is one of the most important decision-making processes for firms since, if done correctly, it provides access to the best customers and the greatest market potential, while poor location choices are costly and difficult to reverse (Cabello, 2019). This also applies to the banking sector, where decisions about branch location distributions are of strategic importance to achieve the objectives of banks.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…These factors were identified amongst 38 factors split into four blocks: (1) location features, (2) trade area characteristics, (3) competitive situation features, and (4) internal branch characteristics. Cabello (2019) proposed a unified methodology to decide on a bank branch site, and compiled as many as 30 main factors divided into ten categories describing (1) potential for the customer base, (2) socioeconomic situation, (3) social potential, (4) commercial potential, (5) competition, (6) financial situation, (7) ease of access, (8) growth potential, ( 9) investment barriers, and (10) government policy. Less comprehensive surveys of bank branch location factors that arose in the process of developing a decision support model are Min (1989), Abbasi (2003) and Cinar (2009).…”
Section: Factors Of Bank Branch Site Selectionmentioning
confidence: 99%
“…Banks manage the money, credits, savings, and other assets of customers who require this service due to the security and guarantee they offer to store cash. One of the most critical decisions in this industry is the location of branches, as it ensures better customer access and improves banking market potential [1]. However, determining the branches' location is complex because multiple criteria can be considered.…”
Section: Introductionmentioning
confidence: 99%