2015
DOI: 10.1177/0009922815589913
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A Critical Review of the Marketing Claims of Infant Formula Products in the United States

Abstract: A highly competitive infant formula market has resulted in direct-to-consumer marketing intended to promote the sale of modified formulas that claim to ameliorate common infant feeding problems. The claims associated with these marketing campaigns are not evaluated with reference to clinical evidence by the Food and Drug Administration. We aimed to describe the language of claims made on formula labels and compare it with the evidence in systematic reviews. Of the 22 product labels we identified, 13 product la… Show more

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Cited by 43 publications
(43 citation statements)
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“…A critical review of the marketing claims on infant formula products in the United States indicates that there is insufficient evidence to support claims regarding reducing lactose, using hydrolyzed or soy protein, or adding pre-/probiotics to formula to aid in reducing fussiness, gas, or colic (190). Therapeutic SIF may be technologically feasible and economical; however, are they safe and biologically relevant?…”
Section: Public Policy Discussionmentioning
confidence: 99%
“…A critical review of the marketing claims on infant formula products in the United States indicates that there is insufficient evidence to support claims regarding reducing lactose, using hydrolyzed or soy protein, or adding pre-/probiotics to formula to aid in reducing fussiness, gas, or colic (190). Therapeutic SIF may be technologically feasible and economical; however, are they safe and biologically relevant?…”
Section: Public Policy Discussionmentioning
confidence: 99%
“…Breastfeeding has direct clinical benefits for the infants, as well as potential-long term benefits after the breastfeeding period is over, including improvement in the host defense and gastrointestinal function, and prevention of acute illnesses. Long-term benefits are improved intelligence-test scores [16], as well as a lower risk of subsequent specific chronic diseases and hospitalization. The published data strongly support breastfeeding for all infants [17].…”
Section: Discussionmentioning
confidence: 99%
“…Most infant foods are milk-based products fortified with ingredients such as vegetable oils, starches, and vitamins to mirror the molecular composition of human milk. [1719] Molecular composition is critical as infant formula is the sole source of nutrition for a vulnerable population. The first four to six months of life represent a period of rapid growth and development.…”
Section: Introductionmentioning
confidence: 99%
“…[1517, 19, 28, 32] Three classes of oligosaccharides are currently recognized as prebiotics: (i) inulin-type fructans, (ii) trans-galactooligosaccharides, and (iii) lactulose. Oligosaccharides studied for use in infant formula are presented in Table 1.…”
Section: Introductionmentioning
confidence: 99%