DOI: 10.17265/2159-5828/2012.09.018
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Ayako Okada

Abstract: Japan, once being a kingdom of fisheries industry, is now ailing in its entire industry. Besides, shrinking domestic market, due to declining birthrate and aging of society, forces Japanese fisheries business operators to face unavoidable challenges at reinforcing their business and expanding to the world. Comparing with exporting procedures from other Asian countries to EU, however, it is overall understanding within the industry that exporting from Japan to EU is somehow much more difficult. In this study, a…

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