A cloud-based end-to-end server-side dynamic ad insertion platform for live content

Data-driven personalisation of television content: a survey

“…In the broadcast industry, this type of technology is only being applied in the case of advertisements (Dynamic Ad Insertion or DAI), where an advertisement break may have multiple slots and different ads are played out in each slot to different viewers based on their profiles. Whereas DAI is part of the current "programmatic television" offer, research work remains on other areas such as insertion of ads as overlays inside the TV program itself, where it is important to choose an appropriate on-screen area [204] or insertion of ads independent of the broadcasters ad slots [205]. The ReTV project looked at the selection and insertion of a choice of program trailers (automatically summarised videos) based on viewer profiles under the name Content sWitch (cf.…”