“…Consumers purchase food at 'alternative food purchasing venues' (cf. Milestad, Bartel-Kratochvil, Leitner, & Axmann, 2010) such as farmers' markets, box schemes, community supported agriculture initiatives, community gardens and short food supply chains (Ilbery & Maye, 2005;Jones, Comfort, & Hillier, 2004;King, 2008;Marsden, Banks, & Bristow, 2000;Milestad et al, 2010;Sage, 2003). Often, such venues do not only offer sustainable food but also activities for education, training, and community building (Jarosz, 2000;King, 2008).…”