A business model predicting the impact of live-stream marketing on firms' stock price - An event study

Luo, Shunjun; Shyu, Maw-Liann; Silalahi, Andri Dayarana K.; Shih, I-Tung

doi:10.1016/j.heliyon.2022.e12522

Cited by 5 publications

(4 citation statements)

References 20 publications

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“…Results showing that there are people experiencing feelings of regret can be valuable for streaming platforms [ 58 ] that seek to provide their customers with options to make them feel less guilty about binge-watching. Thus creating a healthy binge-watching culture and content consumption.…”

Section: Discussionmentioning

confidence: 99%

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing

Bastos,

Naranjo-Zolotov,

Aparício

2024

Heliyon

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Section: Discussionmentioning

confidence: 99%

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing

Bastos,

Naranjo-Zolotov,

Aparício

2024

Heliyon

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“…According to some other studies, there may be a more nuanced connection between e-commerce and FTZ development. For instance, Luo et al, (2022) discovered that while the establishment of FTZs in China has increased the quantity of e-commerce businesses, it hasn't necessarily increased the volume of e-commerce transactions. This shows that other factors may function as a mediator in the relationship between FTZ building and e-commerce.…”

Section: Moderating Role Of Social Inclusivity Between Free Trade Zon...mentioning

confidence: 99%

The impact of free trade zone construction (FTZs) on food security under the "Belt and Road" strategy and influencing e-commerce and technological innovation

Guo

2023

J INFORM SYSTEMS ENG

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The Belt and Road Initiative (BRI) is a first-rate global improvement approach aimed at selling financial cooperation and connectivity between countries in Asia, Europe, and Africa. One key element of the BRI is the construction of free trade zones (FTZs) in taking part in international locations, which are meant to facilitate worldwide alternatives, funding, and financial growth. The ability advantages of FTZs had been broadly recognized, including extended foreign investment, progressed infrastructure, and more suitable alternate opportunities. However, the impact of FTZ production on unique outcomes which include e-trade, food protection, and technological innovation isn't always properly understood. Therefore, this study aims to explore the impact of free trade zone (FTZ) creation on e-commerce, meals security, and technological innovation beneath the Belt and Road Initiative with The moderating effects of cultural compatibility and social inclusivity. A survey was conducted among 450 participants, including entrepreneurs, employees, and students. SPSS and smart PLS were used to analyze the data. The findings showed that the construction of FTZs positively impacted e-commerce, food security, and technological innovation. However, the moderating effects of cultural compatibility and social inclusivity were also significant. Cultural compatibility was found to moderate the relationship between FTZ construction and e-commerce, while social inclusivity moderated the relationship between FTZ construction and technological innovation. The study's findings suggest that policymakers should focus on promoting cultural compatibility and social inclusivity when constructing FTZs under the BRI. This will help increase FTZ’s profitability in e-commerce, food safety, and technological innovation. Education also can use the findings to extend current knowledge in global change, economic improvement, and cultural research in which the results of the study may be used to evaluate the significance of cultural alignment and social integration whilst investing in FTZs.

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“…Event studies, whether multi-event, multi-country, or multi-firm, require cross-sectional aggregation of abnormal returns to generalize findings by calculating the average daily abnormal return and the average abnormal return (AAR) (Luo et al, 2022;MacKinlay, 1997). The empirical formulas are as follows: ………………………………………………………..………....(Equation 1) …………………………………………………………..……....(Equation 2)…”

Section: Market Reaction Event Studymentioning

confidence: 99%

“…Observing event study through abnormal returns using EXCEL and SPSS programs (Luo et al, 2022), the Dow Jones stock index serves as the Market Stock Variable (Kamaludin et al, 2021). The event window covers 11 days from t-5 to t+5 days, and the estimation window is 120 days from t-125 to t-6 days (Yousaf et al, 2022).…”

Section: Market Reaction Event Studymentioning

confidence: 99%

The Impact of The Russia-Ukraine War on The Dynamics of The Asean-5 Stock Market

Agung,

Ermawati,

Suprayitno

2023

Eduvest

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The capital market can be defined as activities related to public offerings, securities trading, public companies, institutions, and certain professions. One of the factors considered in stock investment is the Efficient Market Hypothesis. The Efficient Market Hypothesis is a financial theory that discusses how asset prices in the market already reflect all available information. This study employs an approach to detect market reaction and market efficiency based on the event of the world oil price decline due to the Russian invasion of Ukraine on March 10, 2022, through excess or abnormal return, price impact, and fluctuation patterns observed using a multifractal model. The research results on the abnormal return of the ASEAN-5 stock index showed a significant negative reaction at t-5 and t-3 during the event of the world oil price decline due to the Ukraine and Russia war in 2022 and a significant positive reaction at t-0 during the event. The average abnormal return before and after the announcement of the world oil price decline due to the Ukraine and Russia war in 2022 showed a significant negative reaction, but there was no significant difference in price impact between before and after the event. The efficiency level of the stock index in ASEAN-5 did not show a significant difference after the announcement of the world oil price decline due to the Ukraine and Russia war in 2022.

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A business model predicting the impact of live-stream marketing on firms' stock price - An event study

Cited by 5 publications

References 20 publications

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing

Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing

The impact of free trade zone construction (FTZs) on food security under the "Belt and Road" strategy and influencing e-commerce and technological innovation

The Impact of The Russia-Ukraine War on The Dynamics of The Asean-5 Stock Market

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