“…In other words, the restaurant’s food preparation (culturant) is selected by the cultural consequence that comprises revenues. Many other social phenomena have also been interpreted as involving metacontingencies: superstition (Marques, Leite, & Benvenuti, 2012), absenteeism (Camden & Ludwig, 2013), social reform (Bortoloti & D’Agostino, 2007; Lamal, 1991), and practices in correctional settings (Ellis, 1991), among others.…”