Effects of Corporate Social Responsibility on consumer brand loyalty

Rivera, J.J.; Bigné, Enrique; Pérez, Rafael Currás

doi:10.7819/rbgn.v21i3.4003

Cited by 24 publications

(23 citation statements)

References 51 publications

(73 reference statements)

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“…On the other hand, not only the impact of selected subjectively perceived brand value sources on the brand loyalty has been investigated, but also the impact of brand loyalty and its value sources on the effectiveness of brand social responsibility has been analyzed. As a result, it has been concluded that brand loyalty is essential in the process of sustainable brand management implementation via systematic manipulation with (1) attitudinal loyalty, (2) expenditure level, and (3) intention to buy and recommend [25].…”

Section: Literature Review and Theoretical Background Of Research Itselfmentioning

confidence: 99%

Sustainable Brand Management of Alimentary Goods

et al. 2020

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Sustainability of food production and consumption has become one of the most discussed topics of sustainable development in global context. Thus, traditional managerial patterns have to be revised according to the social request. The revisions that have been done so far are based on relevant specifics of production and have mostly general character. Moreover, traditional managerial postulates do not change; only their way of implementation is modified. These two facts are possible reason of the practical fails in sustainable management of alimentary goods. One of these traditional managerial concepts is brand. Within this context, it has been considered as a facilitator of CSR (corporate social responsibility) activities. But the situation has changed, and the suspicion that brand loyalty is not a facilitator but an obstacle to the sustainable management is high. Thus, the importance of research of brand loyalty in scope of sustainable management of alimentary goods is indisputable. According to the above mentioned, the main goal of the contribution is to identify relevant brand value sources of loyalty in scope of sustainable brand management of alimentary goods. To achieve this, the factor analysis has been applied to provide statistical evaluation of data obtained from our own questionnaire survey. We have found out that components of brand value sources do not vary when comparing brands and those without loyal consumers. Based on this, appropriate recommendations for the theory and practice of sustainable brand management of alimentary goods have been formulated.

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Section: Literature Review and Theoretical Background Of Research Itselfmentioning

confidence: 99%

Sustainable Brand Management of Alimentary Goods

et al. 2020

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“…Academic studies related to CSR-consumer binominal has fundamentally concentrated on two perspectives, such as operationalizing the CSR concepts from the point of consumer' insights and analyzing how the CSR perceptions affect the responses of consumers to the firm (Rivera et al, 2019). Following the first view, some studies have investigated the multidimensionality of CSR construct, proposed by Carroll (1979), including economic, legal, ethical, and philanthropic dimensions, and the Sustainable Development Approach-consisting of economic, social and environmental aspects (Alvarado-Herrera et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Regarding the second view, consumer perceptions of CSR change greatly (Lacey et al, 2015). Although it is believed that CSR is fundamentally involved in affective consumer perceptions of the company, it has been presented that CSR programs can have purely cognitive influences and behavior impacts, such as purchase intention and intention to recommend firm image to others (Rivera et al, 2019). Moreover, consumers tend to positively accept company' CSR initiatives, however, they were primarily skeptical of them (Ellen et al, 2006;Forehand & Grier, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Besides, the role of Corporate Social Responsibility (CSR) associations in enhancing the brand awareness and purchase intention has been the subject of some recent research (e.g. Gatti et al, 2012;Mattera et al, 2012;Rivera et al, 2019). Indeed, corporate reputation is determined as a valuable asset that positively affects purchase intention.…”

Section: Introductionmentioning

confidence: 99%

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The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

HOANG¹,

Nguyen²,

LY³

et al. 2020

JAFEB

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This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.

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“…This evolution continued until the year 2000 when a strategic management orientation was implemented in companies, and corporate social responsibility (CSR) emerged as an excellent indicator of the legitimacy of a firm. According to Rivera et al (2019), CSR is understood as the extent to which firms assume economic, legal, ethical, social, and discretionary responsibilities vis à vis their stakeholders.…”

Section: Introductionmentioning

confidence: 99%

Correlation between the DJSI Chile and the Financial Indices of Chilean Companies

Chahuán-Jiménez

2020

IJFS

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The Dow Jones Sustainability Index Chile (DJSI Chile) is made up of leading sustainability companies that are investing great effort into sustainable management. This study correlates the DJSI Chile with the financial indices (return on equity (ROE), return on assets (ROA), market value, earnings, and leverage) of companies that belong to the General Stock Price Index (IGPA) in Chile. The methodology used was quantitative, considering Chilean companies in the IGPA, including companies belonging to the DJSI Chile, applying a normality and correlation test based on the results. In conclusion, the study shows that in the results for the ROE, ROA, and leverage variables, there is no positive correlation with the DJSI Chile. However, the DJSI Chile is correlated with market value (for approximately 80% of the companies), and with earnings, there is a slightly higher correlation for the companies that belong to the DJSI Chile than for the remaining companies in the IGPA, thus if there exists a correlation between the DJSI Chile index and the variables market value and earnings, the index enables the prediction of those financial variables or predicts the finance indices (value market and earnings) of the companies that make up the DJSI Chile basing in the DJSI Chile index.

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Effects of Corporate Social Responsibility on consumer brand loyalty

Cited by 24 publications

References 51 publications

Sustainable Brand Management of Alimentary Goods

Sustainable Brand Management of Alimentary Goods

The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

Correlation between the DJSI Chile and the Financial Indices of Chilean Companies

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