Motivations of global Millennial travelers

Richards, Greg; Morrill, Wendy

doi:10.7784/rbtur.v14i1.1883

Cited by 18 publications

(17 citation statements)

References 18 publications

(19 reference statements)

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“…Other experts claim that the motive to travel varies according to the tourists' age, income, employment and country of origin (Kara and Mkwizu, 2020). Richards and Morrill (2020) revealed differences in travel motives among East Asians and Central Americans; among Generations Y and Z of these regions, the motives for relaxation, combined with fulfilling personal challenges, are crucial. However, the travel motives of Generation Z are relatively more specific, namely, escape and the intention to explore popular culture (Robinson and Scha ¨nzel, 2019).…”

Section: Travel Motives and Behaviourmentioning

confidence: 99%

Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

Damanik

Priyambodo

Wibowo

et al. 2022

CBTH

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Purpose This study aims to explore the differences in the travel behaviour of Indonesian youth of Generations Y and Z in the pre-, during and post-travel stages and their associated use of information and communication technology. Design/methodology/approach Data were gathered through a questionnaire that was distributed via the internet for six weeks; 569 people provided their full responses. Chi-square tests and linear regression were used for data analysis. Findings These generations use digital media and word of mouth differently when searching for travel information. The differences are also apparent in the pre-, during and post-travel stages. Generation Z tends to use digital media and share travel experiences through a certain social media platform more frequently than Generation Y. Research limitations/implications This study covers the travel history prior to and during the COVID-19 pandemic and equalises the situation in these two periods. The number of samples was relatively small to capture the current population of both generations. Practical implications This study promotes a new understanding of the travel behaviours of the two generations based on the stages of the travel examined. The findings suggest that the travel industry can distinguish between promotional media and types of services to serve each of the generational cohorts more effectively. Originality/value To the best of the authors’ knowledge, this is the first study to reveal differences in travel behaviour between Generations Y and Z in Indonesia.

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Section: Travel Motives and Behaviourmentioning

confidence: 99%

Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

Damanik

Priyambodo

Wibowo

et al. 2022

CBTH

View full text Add to dashboard Cite

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“…This choice was justified because this generation is an important segment of the global tourism market. Millennials' desire for new experiences reinforces their desire to travel, a characteristic that makes this segment attractive to destinations aiming to increase their demand (Richards & Morrill, 2020). The instrument applied had previously been used to investigate the perspective of German tourists regarding Slovenia as a tourist destination brand (Konecnik & Ruzzier, 2006).…”

Section: Methodsmentioning

confidence: 99%

Evaluation of a City Brand and Its Influence on Tourist Satisfaction

Cardoso¹,

Diniz²

2021

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The evaluation of a city, as a brand, is essential for professionals who manage the marketing and communication strategies aimed at attracting potential visitors to the location. This study investigates the applicability of an instrument for evaluating a tourist destination as a brand. The study was applied in the city of Porto, Portugal, elected best European destination in 2012, 2014 and 2017 by the International Collegiate Programming Contest (ICPC, 2020). In particular, the level of awareness, image and quality perceived by visitors to the city was assessed. The relationship between these dimensions and tourist satisfaction was also verified. Using a quantitative approach, the instrument, initially created by Konecnik and Ruzzier (2006), was adapted and applied to a convenience sample made up of young Portuguese adults who were visiting or had visited the city of Porto. The results showed that the four dimensions of the original scale had an acceptable reliability coefficient and provided relevant results about the city under study. In general, visitors expressed positive levels of "awareness", "image", "quality" and "satisfaction" in relation to the city of Porto. Variables from all three dimensions (awareness, image and quality) were detected that influenced the variables of satisfaction.

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“…To sum it up, Millennials are avid travellers (UNWTO, 2016) who are in constant search of travel information and new destinations (Rezdy, 2018;Sofronov, 2018). Since they are tech-savvy (Richards and Morrill, 2020), they use modern technology to make informed travel-buying decisions (Sofronov, 2018). Therefore, travel chatbots appear as an innovative technological solution that millennial travellers should consider when planning their vacation trips.…”

Section: Millennial Travellersmentioning

confidence: 99%

Egyptian Millennial Travellers' Willingness to Adopt and Use Travel Chatbots: An Exploratory Study

Hamed

2021

Journal of Association of Arab Universities for Tourism and Hos

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Purpose -This research study focuses on investigating travel chatbots adoption among Egyptian millennial travellers. The study thus attempts to find out Egyptian millennial travellers' motives for using travel chatbots, their perceptions of risks, and future use intention. Design/Methodology/Approach -An online questionnaire was developed to assess motives for using travel chatbots, perceived risks, and use intention based on several previous qualitative research studies. The survey was directed to Egyptian millennial travellers (N=241) and distributed via Facebook and WhatsApp. Findings -The two strongest motivations for adopting travel chatbots among respondents were productivity followed by curiosity. Though chatbot users did not perceive travel chatbots as risky, non-users perceived them as risky in terms of privacy and global AI-related risks. Nevertheless, both chatbot users and non-users exhibited a positive attitude towards future use intention. Practical implication -The results of this study provide travel and tourism businesses in Egypt with an understanding of millennial travellers' motives and behavioural intention to adopt new technologies such as travel chatbots. Such understanding would help businesses design and deliver quality online tourism experiences to their customers. Originality/Value -There is quite a sufficient number of studies focusing on chatbots and AI-powered conversational agents, however, research on the motives for using travel chatbots is still scarce. No previous studies discussing travel chatbots adoption among Millennials were conducted in Egypt. Thus, the study contributes to academia as it adds to the scarce research on Egyptian Millennials' travel technology use behaviour.

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Motivations of global Millennial travelers

Cited by 18 publications

References 18 publications

Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

Evaluation of a City Brand and Its Influence on Tourist Satisfaction

Egyptian Millennial Travellers' Willingness to Adopt and Use Travel Chatbots: An Exploratory Study

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