“…Thus, each marketing activity carried out for the product brands (price in log, payment via credit, sales commission, change in store ambience, promotional materials, and increased product assortment) is expected to exert a positive influence over products sales (Ataman, Van Heerde, & Mela, 2010;Bijmolt, Heerde, & Pieters, 2005;Klapper & Zenetti, 2012;Mishra, Sinha, & Koul, 2014;Morgado & Benito, 2015;Porto & Oliveira-Castro, 2015;Porto & Silva, 2014;Shields, 2006). These activities are very commonly implemented by small companies (Newman & Cullen, 2002;Runyan & Droge, 2008) and this was the main reason behind choosing them.…”