Estratégia, competências e desempenho em empresas de pet shop: evidências de um levantamento em Curitiba

Peinado, Jurandir; Fernandes, Bruno Henrique Rocha

doi:10.5700/rausp1062

Cited by 7 publications

(8 citation statements)

References 30 publications

(14 reference statements)

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“…Subsequently, between July and October 2019, according to the methodological proposal of Peinado and Fernandes (2012), an exploratory-descriptive research was carried out in 31 retail stores in Paraná Coast as the locus of the research, all of them were visited and 23 flowers shops managers agreed to participate in the research, when a semi-structured questionnaire divided into five blocks was applied as a data collection instrument.…”

Section: Methodsmentioning

confidence: 99%

Flowers retail trade market: an application of Porter’s Strategic Taxonomy

et al. 2020

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The flowers retail trade has shown good potential for development in agribusiness, despite the growth. Thus, in order to support a better understanding of the current scenario, it is presented the result of a research that sought to promote a classification by Porter’s Strategic Taxonomy, revealing what were the main lasting competitive advantages in the segment. In this context, a descriptive exploratory research was carried out between July and October 2019, where 23 flowers retailers in Paraná Coast, South of Brazil agreed to participate in the survey. The result of the classification of Porter’s taxonomy revealed that most retailers use the differentiation strategy (n = 52%), followed by the focus strategy (n = 48%), with no retailers that adopt the strategy of leadership in cost. The main threats from competitive forces were the bargaining power of the suppliers and the threat of substitute products. The main commercial tactics, which in the interviewees’ perception resulted in lasting competitive advantage, were the quality of the flowers sold, the experience in the flower segment that generated differentiated service, the offer of products different from the traditional ones and lower prices. The strategic typologies of Porter’s taxonomy adopted by retailers in Paraná Coast, in the current scenario, seem to be able to minimize the effects of competitive forces and they are able of generating sustainable competitive advantages.

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Section: Methodsmentioning

confidence: 99%

Flowers retail trade market: an application of Porter’s Strategic Taxonomy

et al. 2020

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“…Similar to that proposed by Peinado and Fernandes (2012) and Anacleto et al (2016) for other strategic models, if the respondent manager informed the answers in most of the alternatives in a given type, the strategic classification was thus defined in that class.…”

Section: Methodsmentioning

confidence: 99%

Production chain of artisanal sugar cane spirit in Paraná State: A Porter taxonomy application / Cadeia produtiva de aguardente artesanal no litoral do Paraná: Uma aplicação da taxonomia de Porter

Anacleto

Silva

Moura

et al. 2017

R. Bras. Planej. Desenvolv.

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The spirit produced in Paraná Coast has relevant recognition in the world scenario since the period of the Portuguese colony. Although it is important, information on this productive chain is little or scarce. In this context and in order to promote the analysis of the production and the trade of this beverage on the Porter taxonomy approach, it was carried out between August and November 2016, a descriptive exploratory study with six managers of alembic places. It was observed that the production of artisanal sugar cane spirit is characterized by the use of its own raw material and a system of spirit production that aims the production of nobler drinks in order to facilitate market insertion. The strategies adopted by the companies and that generated competitive advantage over their competitors, were the quality of the drink and the marketing system, directly to the consumer. The main implications of the activity are the excessive demands of the supervisory institutions and the high taxation practiced by the government. The perspectives of sector on entrepreneurs' view is that the segment has a favorable growth trend, due to the enduring competitive advantages that these industries have in relation to the current market, and by the perspective of growing the artisanal beverage in the Brazilian and world market. Regarding the Porter taxonomy, the predominant strategies among managers were leadership in total cost (n = 50%) and focus (n = 35%).

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“…Dentro desse ambiente, esforçam-se de forma agressiva para impedir a entrada de concorrentes em seu território, por isso enfatizam a eficiência, ofertando preços competitivos ou produtos de alta qualidade. (MILLES et al, 1978;PEINADO;FERNANDES, 2012;SOARES;TEIXEIRA;PELISSARI, 2011).…”

Section: Estratégias Organizacionaisunclassified

“…Possuem domínio amplo e em constante desenvolvimento e, geralmente, são os criadores de mudanças em seus setores de atuação (MILLES et al, 1978;PEINADO;FERNANDES, 2012;SOARES;TEIXEIRA;PELISSARI, 2011).…”

Section: Estratégias Organizacionaisunclassified

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Estratégias Organizacionais e o Desempenho das Empresas Que Realizaram Initial Public Offering (IPO)

Santos¹,

Silva²,

Lay³

et al. 2017

G.O

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ResumoA estratégia utilizada pela empresa varia de acordo com a percepção que os administradores têm do ambiente organizacional e como reagem diante dele para que a empresa se mantenha competitiva. Neste sentido, este estudo objetivou analisar a influência das estratégias organizacionais, com base nas tipologias estratégicas de Miles e Snow (1978), no desempenho econômico-financeiro de empresas listadas na BM&FBovespa que realizaram IPO. A pesquisa é exploratória, com abordagem quantitativa. Para analisar os dados, foram aplicados a Análise Multivariada (ANOVA) e o Teste de Tukey. Os resultados demonstram que a maioria das empresas foram identificadas como analisadoras e prospectoras, respectivamente. Verificou-se que as estratégias apresentam relação significante com os indicadores Imobilização do Patrimônio Líquido, Rentabilidade do Patrimônio Líquido, Rentabilidade do Ativo e Participação de Capitais de Terceiros, nos quais a estratégia prospectora apresentou melhores resultados em relação às demais. Assim, constatou-se que a maioria das empresas adotou a estratégia analisadora, no entanto as organizações que obtiveram melhores resultados foram as prospectoras. Palavras-chave: Initial Public Offering (IPO); Estratégias Organizacionais; Miles e Snow (1978); Desempenho econômico-financeiro. AbstractThis study aimed to analyze the influence of organizational strategies, based on the strategic typologies of Miles and Snow (1978), on the economic and financial performance of companies listed on BM & FBovespa that carried out IPOs between 2008 and 2012. The research is exploratory, with an approach Quantitative. To analyze the data, we applied the Multivariate Analysis (ANOVA) and the Tukey's Test. The results show that most of the companies were identified as analyzers and prospectors, respectively. It was verified that the strategies have a significant relationship with the indicators of Net Asset Value, Return on Shareholders' Equity, Return on Asset and Participation of Third Party Capital, in which the prospective strategy presented better results than the others. Thus, it was found that most companies adopted the analytical strategy, however the organizations that obtained the best results were the prospectors.

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Estratégia, competências e desempenho em empresas de pet shop: evidências de um levantamento em Curitiba

Cited by 7 publications

References 30 publications

Flowers retail trade market: an application of Porter’s Strategic Taxonomy

Flowers retail trade market: an application of Porter’s Strategic Taxonomy

Production chain of artisanal sugar cane spirit in Paraná State: A Porter taxonomy application / Cadeia produtiva de aguardente artesanal no litoral do Paraná: Uma aplicação da taxonomia de Porter

Estratégias Organizacionais e o Desempenho das Empresas Que Realizaram Initial Public Offering (IPO)

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