SažetakU poslednjoj deceniji, kreativne industrije postale su veoma popularan koncept unutar javnih politika širom sveta.U mnogim sredinama doživljavan je kao sasvim nov pogled na odnos kulture i ekonomije. Međutim, profit i kulturno stvaralaštvo, u početku teško spojive kategorije, približavali su se tokom čitavog dvadesetog veka, te mesta za iznenađenje gotovo da nema. Cilj ovog rada je da postavi koncept kreativnih industrija u širi istorijski i teorijski okvir, te da posmatra odnos javnih politika prema ovom konceptu. U radu se nudi pregled različitih teorija, od kritičke teorije Frankfurtske škole, preko ranih diskusija o kulturnim politikama u okviru Uneska, do najnovijih debata o kreativnoj ekonomiji i kreativnim industrijama.Ključne reči: Kulturne industrije, Kreativne industrije, Kulturna politika, Frankfurtska škola
FROM CULTURAL INDUSTRIES TO CREATIVE ECONOMY -THE POPULAR CULTURE WITHIN THE PUBLIC POLICY AbstractLately, creative industries have become an extremely popular concept in cultural policies across the globe. For many, it came as a surprise. However, the idea of merging culture and arts with industrial production has been slowly evolving during the 20 th century, thus there is not much space for a surprise. The aim of this paper is to position creative industries in a broader historical and theoretical framework. The paper is looking at the interplay of popular culture and public (cultural) policies: from the post-war critical theory of the Frankfurt school and UNESCO's early debate on cultural industries to the recent policies and theories on creative economy and creative industries.