Image Pedagogy: TV advertisement critical reading

Blanco, Javier

doi:10.3916/c31-2008-03-058

Cited by 3 publications

(2 citation statements)

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“…This research project aims to identify the level of racial diversity with regard to the people represented in the images contained in Spanish physical education textbooks. It is clear that the iconic messages presented are perceived as an objective reflection of reality, and, in particular, for those students between 12 and 15 years of age, there is a tendency to legitimize identity with images that are considered an “undeniable reality” (Revuelta, 2008). The referential function of the photograph is of primary interest for this project so the analysis tools use observable “indicators” that provoke the perception of difference.…”

Section: Introductionmentioning

confidence: 99%

Racial Representation in Physical Education Textbooks for Secondary Schools

Pais

Rey-Cao

2015

SAGE Open

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The purpose of this article is to examine the representation of race through images that are published in Spanish physical education textbooks for secondary schools and to offer an insight into students' beliefs related to racial stereotypes in physical education. The sample was composed of 2,583 images and 87 secondary school pupils. The analysis was carried out through the elaboration of an ad hoc coding scheme. The results showed that people whose appearance is similar to the in-group predominate. The kind of physical activity, the field, space, and level of competence vary according to race. The textbooks analyzed in this study engender a stigmatized vision of racial diversity, and the images reproduce and reinforce racial prejudice.

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Section: Introductionmentioning

confidence: 99%

Racial Representation in Physical Education Textbooks for Secondary Schools

Pais

Rey-Cao

2015

SAGE Open

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“…There has always been much interest in studying visual semantics and the mechanisms which encourage the use of images, which can be seen in studies such as those of Domínguez-Toscano (1996) and Ferradini and Tedesco-Prieto (1997), on the use of advertising images for teaching and didactic purposes. One of the areas of interest is based on the education of what is seen (Bustamante-Bohórquez et al, 2008), the critical reading of the image (Revuelta-Blanco, 2008;Ubreva-Amor, 2008), and studies of the analysis of the representations of reality (Aparici et al, 2009). With respect to this, we have seen that the image has become a tool in a pedagogy that transforms (Subirana, 2015;De-Andrés-del-Campo et al, 2016;Huerta, 2021a) when approached from a consumerist and creative point of view.…”

Section: Introductionmentioning

confidence: 99%

The Image as Language: The Creation and the Use of the Visual Message by Young University Students in Their Communicative Social Activity

Ramón-Verdú

Villalba-Gómez

2022

Front. Psychol.

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Visual language, taken from the creation and reception of image perspectives, is ever-present in mediatized societies. With an interest in knowing what the experience of this is, a study is carried out in a university context, in the Faculty of Education at the University of Murcia, with the participation of 321 young students. The main objective of this study is to delve into the visual message, as a universal language in its productive and interpretative aspects, within a context marked by technology and the large-scale creation and use of images. The investigation is carried out by starting with a typical target performance, an individual, objective questionnaire which included three dimensions: the use of photographs, the use of graphic images, and the level of reflection and veracity of the image. A Principal Components Analysis (PCA) is carried out, which gives rise to a new conceptual organization after the Oblimin rotation based on the underlying variables. The data shows significant differences depending on the educational interests, a steady decrease in the use of images as ages increase, as well as less use of the image as a language among participants who are men. Men also make fewer requests for permission and transfer of permission, which are for the use of their own image by third parties. There is also evidence of a greater social value given to the image by women, as well as greater reflection and questioning of the message over the thirties, also by women.

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