2020
DOI: 10.3916/c63-2020-09
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Abstract: Transmedia podcasting (transpodcast) is an example of a digital medium essentially promoted by a community of independent creators that arises from the technological advancement derived from the arrival of Web 2.0. This medium is considered to offer its users greater possibilities of participation and co-creation by abandoning the traditional communicative models based on unidirectionality. The objective of this work is to determine how audience engagement takes place in this medium, taking into consideration … Show more

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Cited by 16 publications
(1 citation statement)
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“…The starting point was descriptive in nature: to measure the presence of certain categories in followers' comments, combining content analysis and discourse analysis. The coding-and-counting method was used, as employed by computer-mediated discourse analysis (CMDA) [42,43] and replicated in numerous studies of virtual environments [44][45][46]. "The basic methodological orientation of CMDA is language-focused content analysis.…”
Section: Sampling and Fieldworkmentioning
confidence: 99%
“…The starting point was descriptive in nature: to measure the presence of certain categories in followers' comments, combining content analysis and discourse analysis. The coding-and-counting method was used, as employed by computer-mediated discourse analysis (CMDA) [42,43] and replicated in numerous studies of virtual environments [44][45][46]. "The basic methodological orientation of CMDA is language-focused content analysis.…”
Section: Sampling and Fieldworkmentioning
confidence: 99%