2018
DOI: 10.3916/c57-2018-07
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Abstract: This study focuses on the relationship between preadolescents and youtubers, with the objective of observing how tweens integrate youtubers as referents of a teen digital culture. From a socio-psychological and communicological perspective, a mixed methodological design was applied to carry out the audience study, which was divided into two parts: a quantitative analysis of the audience via a survey administered to 1,406 eleven-twelve year old students of Catalan Secondary Schools, and a qualitative analysis o… Show more

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Cited by 64 publications
(41 citation statements)
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“…It is a platform that offers teens not only entertainment but also generates a sense of community. Within this framework, for many teens YouTubers have become aspirational models they can identify with (Aran-Ramspott, Fedele, & Tarragó, 2018;Scolari & Fraticelli, 2017). Teenagers even claim to want to become YouTubers in the future, and consider it a profession (Establés, Guerrero-Pico, & Contreras-Espinosa, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…It is a platform that offers teens not only entertainment but also generates a sense of community. Within this framework, for many teens YouTubers have become aspirational models they can identify with (Aran-Ramspott, Fedele, & Tarragó, 2018;Scolari & Fraticelli, 2017). Teenagers even claim to want to become YouTubers in the future, and consider it a profession (Establés, Guerrero-Pico, & Contreras-Espinosa, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…Child YouTubers create and broadcast videos aimed at a child audience (Aran-Ramspott, Fedele & Tarragó, 2018). Notable in this field of research are the studies by León (2018) on the creation process of child YouTuber videos and by Tur-Viñes, Núñez-Gómez & González-Río (2018) and Tur-Viñes & González-Río (2019) on the advertising strategies they employ.…”
Section: Food Advertising Targeting a Child Audiencementioning
confidence: 99%
“…Andrew watched DanTDM for Minecraft content, while Travis was watching DanTDM for content on the game Subnautica . These examples highlight the crucial—and powerful—role that YouTubers play as cultural intermediaries in contemporary game culture (Taylor, 2018), as they do in youth digital culture more generally (Aran-Ramspott et al, 2018).…”
Section: Watching As Playing: Youtube and Livestreaming Paratextsmentioning
confidence: 99%