Scholarly communication in the web 2.0 environment: why not?

Abstract

SCHOLARLY COMMUNICATION IN THE WEB 2.0 ENVIRONMENT-WHY NOT? Tim O´Reilly employed the term web 2.0, in 2005, to define a collaborative and interactive web. The web that internet users not only can search/download/print, but also build/modify/comment on/reformat. The media have immediately adopted "2.0" as an adjective for each and every that has innovation appeared since then. "Everything became 2.0". Despite criticism regarding the use of the term, the web, indeed, changed! Possibly due to the conservative nature of scientific communication, there is still so much resistance to the adoption of both 2.0 tools and 2.0 as an adjective in the context of academic publications. Nevertheless, authors are not always aware of the advantages that they would obtain from scientific communication being open to evolving these tools in the human-mediated communication. Nowadays, persons do not only search on the web, they also interact in there! Authors would satisfy their basic necessities more easily and more rapidly regarding capture of new audiences, having their studies read by more persons and, consequently, being more frequently cited! This new environment involves not only publishing or being available on the web, but it also implies the utilization of web 2.