Product development and risk partnership: a case study

Abstract

The aeronautical industry has always been known for having high investment costs concerning capital, personnel, time and technology as it engages in the process of developing new products. The strong competition in the air transport market has been putting pressure on the manufacturers to build new aircraft models in a range of products which assists the specific needs of each segment of the market, that is, always more customized products. The integrated development of products through risk partnership has been used by some industries aiming to minimize the investments mentioned above, as well as to reduce the cycle of products development, what results in reduction of time to market. This work aims to analyze, considering various models of competitiviness, how the Brazilian aeronautical industry is making the integrated development with risk partnerships a real distinguishing feature in the market.