Objectiveto evaluate the stigma and prejudice experienced by crack users in their social
context. Methoda qualitative study developed through the Fourth Generation Evaluation, conducted
with four interest groups (ten users, eleven families, eight employees, and seven
managers), components of the mental health care network. For data collection, we
used observation and individual interview. The analysis was performed through the
constant comparative method. Resultscrack users suffer prejudice and are stigmatized as those who do not fit in the
systems established by society (without family links, formal employment and
dwelling), and are thus excluded. They exhibit undisciplined behavior and,
therefore, are discriminated, marginalized and considered as criminals, losing
their uniqueness and living in vulnerable situations. Conclusionthe evaluation process emphasized the need to demystify the social imaginary that
demonizes the chemically dependent, being thus important to develop public
policies with actions focused on health, prevention, information and combat to
stigma.