Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Hoppe, Alexia; Vieira, Luciana Marques; Barcellos, Márcia Dutra de

doi:10.1590/s0103-20032013000100004

Cited by 57 publications

(62 citation statements)

References 29 publications

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“…The TPB is one of the most widely applied behaviortheoretical frameworks in studies of consumer behavior, and it has been successfully applied in studies of consumer intentions and behavior with regard to organic food in many different countries (e.g., Arvola et al 2008;Hoppe et al 2013;Nocella et al 2012;Soyez et al 2012;Thø-gersen 2002aThø-gersen , 2009Zhou et al 2013). According to the TPB, behaviors that are important to the person are intentional and, although external and personal constraints can make it difficult or even impossible to act, the immediate determinant of the behavior is therefore the person's intention to perform that behavior.…”

Section: Consumer Trust and Organic Food Consumptionmentioning

confidence: 99%

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

2015

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Consumer trust is a key prerequisite for establishing a market for credence goods, such as ''green'' products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions and strongly emphasizes the needs to manage consumer trust as a prerequisite for the development of a market for green products. Specifically, based on a mixture of qualitative and quantitative methods, it is found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand. Two focus groups and ten in-depth interviews revealed low knowledge about and low trust in organic food, certification, control, and labeling. Further, a mall-intercept survey (N = 177) revealed that lack of (especially) system trust reduces consumer expectations about benefits of buying organic food, and it makes them less likely to buy organic food. Mistrust in the control system and in the authenticity of food sold as organic has a significant negative impact on self-reported buying behavior. Implications for policy and future research are discussed.

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Section: Consumer Trust and Organic Food Consumptionmentioning

confidence: 99%

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

2015

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“…Availability is another commonly cited barrier to the purchase of organic food (Buder, Feldmann & Hamm, 2014, Hoppe, Vieira & Barcellos, 2013, McEachern & Willock, 2004Shepherd et al, 2005). Whereas once organic food tended to be found in specialty stores such as health food and food co-operatives, it is now available throughout major retail food outlets in the developed world.…”

Section: Literature Reviewmentioning

confidence: 99%

Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

Henryks

Pearson

Anisimova³

et al. 2015

BMS

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The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are purchasing it only some of the time. The most commonly identified barriers to purchasing more are associated with price premiums and limited availability. This paper adds to the literature by exploring another barrier, that of potentially inadequate information on product labels. Based on a large study of consumers in Australia (N=1011) findings show the majority feel information provided on labels is inadequate, and that this has a negative impact on their purchasing behaviour. Priorities for the organic industry to address this consumer concern are enhancing visibility and confidence in organic certification logos, and explaining what organic food is on product labels. Enhancing these marketing communications by providing supporting information via the Internet, as it is now more important than product labels, is likely to further enhance sales.

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“…Studies have been carried out in numerous countries worldwide to evaluate the consumers' perception of and attitudes towards organic food: in Spain (Briz & Ward, ), Portugal (Ventura‐Lucas et al, ), Germany (Ventura‐Lucas et al, ), Italy (Chinnici, Amico, & Pecorino, ; Idda et al, ), Greece (Krystallis & Chryssochoidis, ) Romania (Oroian et al, ), Turkey (Marangoz, Paksoy, Paksoy, Özçalici, & Çolakoğlu, ) Brazil (Hoppe, Vieira, & Barcello, ), Bangladesh (Ahmed & Rahman, ), India (Dash & Dash, ), Nepal (Aryal, Chaudhary, Pandit, & Sharma, ), Thailand (Ueasangkomsate & Santiteerakul, ) and China (Sirieix, Kledal, & Sulitang, ). Such studies must be conducted for different regions and countries as people's perceptions and attitudes vary across the world depending on cultural considerations (Dash & Dash, ; Ventura‐Lucas et al, ).…”

Section: Introductionmentioning

confidence: 99%

“…When buying organic products, consumers in different countries are mainly influenced by gender, age, income, level of education and the presence of children in the household (Sharma & Singhvi, ). Consumers generally value organic products for their quality and for being better for health and the environment (Hoppe et al, ; Hughner, McDonagh, Prothero, Shultz, & Stanton, ; Shafie & Rennie, ). However, most studies have found that price continues to be a barrier to the widespread consumption of organic products.…”

Section: Introductionmentioning

confidence: 99%

Consumers' perception of and attitudes towards organic food in Galicia (Northern Spain)

Rodríguez‐Bermúdez

Miranda

Galdo

et al. 2020

Int J Consumer Studies

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Although the organic sector is still relatively small, the demand for organic food is increasing throughout the world. The characterization of consumers' perception of and attitudes towards organic food is important to enable the development of marketing policies aimed at attracting conventional consumers to the sector. Consumers' behaviour studies must be conducted specifically for different regions and countries as perceptions and attitudes vary across the world. In the present study, a questionnaire was designed for administration to consumers in Galicia (Northern Spain). The questionnaire was administered to 830 consumers in 200 establishments to obtain data about the consumers' perception of and attitudes towards organic food. The survey results showed that one‐third of responders consume organic food and that the typical profile of a consumer of organic food is a middle‐aged, medium‐high class, university‐educated female living in a large village, who shops in supermarkets and preferably consume vegetables, fruits and eggs. Most people who declared that they consume organic products confuse these with home and locally produced food, indicating the potential for growth of the organic sector by providing such consumers with appropriate information. Most consumers (including conventional consumers) have a good opinion of organic food and consider that it is better for health, is of better quality than conventional food and avoid pesticide residues. However, price continues to be a barrier to the consumption of organic produce. Most respondents stated that they would consume more organic food if the price was only between 10% and 30% higher than the conventional equivalent. Finally, organic consumers in Galicia showed positive attitudes towards using local breeds in organic agriculture, both for producing food and for ecotourism and educational activities. Such activities could contribute to conserving breed biodiversity and adding value to organic farming.

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Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Cited by 57 publications

References 29 publications

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

Consumers' perception of and attitudes towards organic food in Galicia (Northern Spain)

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