Avanços na norma brasileira de comercialização de alimentos para idade infantil

Abstract

RESULTS:Comparative analysis made it possible to identify important advances in the legislation. In 1992, liquid and powdered milk were included in the scope, along with teats and dummies (pacifiers), and also warning phrases in advertising and on product labeling. In 2002, regulations for products were published by the National Agency for Sanitary Surveillance, thereby strengthening supervisory actions and including regulations for baby foods, nutrient formulae for high-risk newborns, and nipple protectors. The phrases used in commercial advertising and on product labeling, including dummies, teats and bottles, became Ministry of Health warnings. The labeling was defined according to product types, on the basis of more restrictive rules. CONCLUSIONS:Significant modifications in the control over the marketing of products aimed at mothers during the lactation period. However, there are still some legislative questions that would make it possible to improve the Brazilian norm, in order to protect breastfeeding. There is also a need for the government to implement systematic monitoring routines to supervise this legislation.

Epidemiologia nutricional

“…Uma análise dos avanços de nosso código ou norma, desde sua primeira versão, foi realizada por Araújo et al (2006). Em janeiro de 2006, a norma foi aprovada pelo Parlamento brasileiro e sancionada como lei n.11.265, pela Presidência da República (Brasil, 2006).…”

Official monitoring of the Brazilian Norm for Commercialization of Food for Nursling and Children of First Infancy, Rubber Nipples, Pacifiers, and Nursing Bottles - NBCAL

“…According to 'The United Nations Children's Fund' (UNICEF) and the 'World Health Organization' (WHO), mother's milk contains all the necessary nutrients and in the correct quantity for the infant growth and development, specifically during the first six months of life, and it should be used up to the age of two years or older (Araújo et al, 2006). However, by influence of external factors or by characteristics of the woman herself, many mothers have introduced new products for their babies, before the recommended time (Rede Internacional em Defesa do Direito de Amamentar 1 - IBFAN, 2003).…”

“…Jellifea and Jellife (1978) have created the expression "bottle fed babies" e "commerciogenic malnutrition", explaining the influence of advertising on children nourishment, mainly in the developing countries. The early weaning is influenced mainly by a complex interaction of socio-cultural factors, such as the industrialization process, the appearance and divulgence of industrialized milks, the adhesion of health professionals to prescription of artificial feeding, and the insertion of woman in the labor market (Araújo et al, 2006).…”

Monitoramento da propaganda de alimentos e bebidas no Brasil: uma análise das transgressões de normas éticas julgadas pelo Conselho Nacional de Autorregulamentação Publicitária

“…Sendo assim, a propaganda de alimentos e bebidas pode resultar em impactos no padrão alimentar da sociedade desde a infância (TARAS, 1989;HITCHINGS;SETHI, 1994;WOODWARD, 1997;MOYNIHAN, 1998;ARAUJO et al, 2006;LUDWIG;NESTLE, 2008;CYRILLO et al, 2009;MATTOS et al, 2010;LEMOS;CRESCITELLI;SARTI, 2010;HENRIQUES et al, 2012).…”

“…As propagandas divulgadas pela indústria de alimentos e bebidas têm sido alvo de críticas de diversos atores sociais em vários países, sendo sujeitas a regulação pelo setor público ou pelo setor privado; especialmente considerando-se a influência da divulgação de alimentos de baixo teor nutricional nas preferências do público infantil, um dos principais públicos alvo da promoção publicitária (SETHI, 1994;ARAUJO et al, 2006;LUDWIG;NESTLE, 2008;CYRILLO et al, 2009;MATTOS et al, 2010;LEMOS;CRESCITELLI;SARTI, 2010;HENRIQUES et al, 2012).…”