Correlations between the concepts of disinformation and Fogg’s Behavior Model

Abstract

As connectivity and interactions on the internet and social media grew easier, it made it possible for any individual to create and disseminate information or news as desired, which resulted in the growth of disinformation, leading to questions of how human beings can be manipulated by false information. The main objective of this research is to correlate the concepts of false news and misinformation with Fogg’s Behavior Model. By considering the correlation between the definitions and concepts applied by the selected bodies and institutions and the factors of Fogg’s Behavior Model, we conclude that all the definitions have aspects correlated with the factors raised by Fogg for the persuasion toward a desired behavior, thus showing how false information can be used to manipulate individuals who are likely to believe in a certain topic, those who do not have knowledge of verifiability procedures for misinformation or those who have already been affected by informational fatigue.