2018
DOI: 10.1590/2237-6089-2018-0023
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Abstract: Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

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Cited by 8 publications
(8 citation statements)
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“…However, mention of a personal experience was not correlated with viewer ratings. These findings differ from research by Martini et al [ 17 ] findings that viewers prefer videos that include personal anecdotes and information about treatment. Due to the overarching reality of COVID-19 and the needs of consumers during this time, it is likely that the needs of American consumers vary from those studied by Martini et al [ 17 ].…”
Section: Discussioncontrasting
confidence: 99%
See 1 more Smart Citation
“…However, mention of a personal experience was not correlated with viewer ratings. These findings differ from research by Martini et al [ 17 ] findings that viewers prefer videos that include personal anecdotes and information about treatment. Due to the overarching reality of COVID-19 and the needs of consumers during this time, it is likely that the needs of American consumers vary from those studied by Martini et al [ 17 ].…”
Section: Discussioncontrasting
confidence: 99%
“…They found that the media focuses primarily on the causes, course, and treatment of depression. Furthermore, Martini et al [ 17 ] evaluated consumer engagement with mental health topics presented through social media platform, noting YouTube and Facebook as the most popular sites through which consumers seek out mental health topics. Information that had the most views was accessed through a number of platforms, included personal anecdotes, incorporated humor, and provided information about treatment [ 17 ].…”
Section: Introductionmentioning
confidence: 99%
“…Similarly, social media strategies can be used to promote mental health and diminish the stigma through on-line interventions. The information may be more effective when delivered in video, shared in more than one media, when they include personal experiences, are, to a certain extant, humorous, and have more details about types and forms of treatment (32) .…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, the BuzzSumo application could introduce some bias in the data (e.g., this application only analyzes the content on Facebook, Twitter, Pinterest, and Reddit), although it has already been employed in similar studies in the field of social networks. In any case, it is necessary to consider the inherent difficulty of using this type of analysis to determine whether sharing information on social media implies acceptance of it or if it ultimately influences user attitudes offline 6,7,15 …”
Section: Discussionmentioning
confidence: 99%
“…A significant amount of commercial, biased, and imprecise dermatology content is shared on social media. This information can undermine confidence in medical care, suggest ineffective or inadequate treatments, and even generate opinions and social behaviors that in some cases may become dangerous 2,7,15 . Understanding how fake news spreads is the first step in identifying patient information needs and developing guidelines or codes of good practice that regulate multimedia health content 2,16 .…”
Section: Discussionmentioning
confidence: 99%