Análise da Produção Científica sobre Transformative Consumer Research e Transformative Service Research

Abstract

Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive journals and authors, the most impactful studies and an analysis of thematic categories and some network analyses. The results show a slight increase in the interest on the topic, which indicates the need for intensified research in the field, especially focused on areas of study such as economic vulnerability, obesity, alcohol and drug consumption, individuals with physical disabilities, environmental practices, and adoption of sustainable strategies, technology and social services. In the Brazilian context, we identified the need to disseminate the themes in the academic field, that is, postgraduate programs in marketing area, scientific journals and conferences. Finally, our study is considered a call for a change in the perspectives of researchers and journal reviewers in the field of consumer studies.

Internet das coisas: a vulnerabilidade do consumidor no compartilhamento de dados

“…Isso se deve ao surgimento da TCR, objetivando preencher as lacunas e superar a fragmentação no campo da pesquisa em consumo no domínio do bem-estar. Ante ao exposto, segundo Gomes Neto et al (2021), a temática mais explorada pelas pesquisas que adotam as abordagens TCR tem sido a VC.…”

“…Diante disso, de acordo com Gomes Neto et al, (2021), consideram-se consumidores vulneráveis, os consumidores em estado de pobreza, com escolhas limitadas, portadores de alguma necessidade especial, entre outros estados de vulnerabilidade, como no caso dos usuários de artefatos de IoT que desconhecem o conteúdo da LGPD e modo de uso de seus dados pessoais pelas empresas.…”