2014
DOI: 10.1590/1982-3703000632013
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Abstract: Resumo: O presente estudo teve dois objetivos a pesquisar, através da Teoria da Ação Racional (TAR): (1) testar a adequação da TAR no que diz respeito à predição da intenção para adotar o comportamento do não uso de bebidas alcoólicas e direção em estudantes universitários; (2) testar a influência de três tipos de comunicações persuasivas (positiva, negativa e irrelevante), baseadas também na TAR, sobre a intenção de adotar ainda o mesmo comportamento preventivo citado. Para tanto, considerou-se uma amostra de… Show more

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Cited by 4 publications
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“…4 The application of persuasive messages and/or communications to health-related behaviors has shown incentive and maintenance of preventive behaviors, [7][8][9] influence in the displacement of beliefs 10,11 and variation in behavioral intention. 12,13 In the cardiovascular diseases scenario, studies were found that developed persuasive messages to promote physical activity, 14 and obtaining adherence to therapeutic and preventive recommendations among individuals with coronary artery disease. 10 In the context of SAH -a disease considered a public health problem that affects about 22% 15 of adult people in the world and 32.5% in Brazil, 16 a study was identified that evaluated the impact of positive (advantages and benefits) and negative (disadvantages or damages) messages in the decision to use antihypertensives to reduce the risk of cardiovascular disease in the next 10 years.…”
Section: Introductionmentioning
confidence: 99%
“…4 The application of persuasive messages and/or communications to health-related behaviors has shown incentive and maintenance of preventive behaviors, [7][8][9] influence in the displacement of beliefs 10,11 and variation in behavioral intention. 12,13 In the cardiovascular diseases scenario, studies were found that developed persuasive messages to promote physical activity, 14 and obtaining adherence to therapeutic and preventive recommendations among individuals with coronary artery disease. 10 In the context of SAH -a disease considered a public health problem that affects about 22% 15 of adult people in the world and 32.5% in Brazil, 16 a study was identified that evaluated the impact of positive (advantages and benefits) and negative (disadvantages or damages) messages in the decision to use antihypertensives to reduce the risk of cardiovascular disease in the next 10 years.…”
Section: Introductionmentioning
confidence: 99%