“…In this case, discourse is one of the elements of the social practices and every social practice involves such elements as productive activity, means of production, social relations, social identities, cultural values, consciousness, and semiosis (Fairclough, 2001). Innovative research approaches that allow joining discourse analysis with other methodologies make also possible to keep in sight both the role of discourse in the moments of practices and the dialectical relations between them (Ottoni, 2018). Thus, the methodological concept was inspired by van Dijk's socio-cognitive approach to CDA, but there were two major methodological choices that are rarely used in CDA:…”