2022
DOI: 10.1590/1809-584420222120pt
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Divulgação científica para a imprensa: o modelo híbrido dos textos da Agência Bori com base em cinco perguntas essenciais

Abstract: Resumo Nove em cada dez brasileiros não sabem dizer o nome de uma instituição que faça pesquisa no país ou de um cientista brasileiro (CGEE, 2019) – o que escancara a necessidade de estratégias para conectar a imprensa e a ciência no Brasil. É nesse campo que se insere a Agência Bori, iniciativa que dissemina estudos científicos brasileiros para jornalistas de todo o país e os explica por meio de texto híbrido, que se coloca entre um press release e um texto noticioso. No presente artigo, apresentamos a constr… Show more

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“…As this literature review largely focused on English-language literature, conducting a review of contributions published in other languages would be an important first step towards filling this gap. For example, Brazilian initiatives such as SciELO and the Bori Agency have launched PR efforts to increase the public visibility of OA publications ( Packer, 2014 ; Righetti et al ., 2022 ). In addition, discussions on how bridging OA and science communication could promote reflections on issues related to science, society, and democracy have gained strength in Brazil ( Barata, 2022 ).…”
Section: Recommendations For Future Workmentioning
confidence: 99%
“…As this literature review largely focused on English-language literature, conducting a review of contributions published in other languages would be an important first step towards filling this gap. For example, Brazilian initiatives such as SciELO and the Bori Agency have launched PR efforts to increase the public visibility of OA publications ( Packer, 2014 ; Righetti et al ., 2022 ). In addition, discussions on how bridging OA and science communication could promote reflections on issues related to science, society, and democracy have gained strength in Brazil ( Barata, 2022 ).…”
Section: Recommendations For Future Workmentioning
confidence: 99%
“…Nota. Serie de preguntas a seguir para realizar periodismo y divulgación científica (Righetti et al, 2022(Righetti et al, ), elaboración propia. (2023.…”
Section: Ejemplo De Periodismo Y Divulgación Científicaunclassified
“…This is aimed at improving the quality and international positioning of the journals (Ferreira et al, 2019). In terms of disseminating research to society at large, SciELO should improve current practices of research press releases and its partnership with the Bori Agency dedicated to public science dissemination through a network of journalists (Righetti et al 2022).…”
Section: Language and Performance Of Journals In Communicating Researchmentioning
confidence: 99%