Um ensaio teórico sobre a influência da Teoria da Troca Social e da Co-criação de Valor no Crowdfunding

Schmitt, Camila da Silva; Petroll, Martin de La Martinière

doi:10.1590/1809-58442021112

Cited by 4 publications

(2 citation statements)

References 36 publications

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“…However, like Quero and Ventura [46][47][48], they fail to attribute greater importance to the financial aspect. Schmitt and Petroll [53] analyse value co-creation from the point of view of crowdfunding platforms, and focus on non-financial value. The authors pay a lot of attention to the co-creation of the value of the offered projects and the behaviour of backers as part of mutual interactions with entrepreneurs.…”

Section: Table 1 Sample Of Research Themes In the Context Of Value Cr...mentioning

confidence: 99%

“…[52] "The aim of this study is to design and evaluate certain design elements for reward-based crowdfunding platforms that can engage backers in co-creational activities for product development." [53] The crowdfunding platform is seen as an intermediary that facilitates interaction between investors and entrepreneurs, creating more than just financial value. Creating and exchanging new knowledge during the innovation phase generates non-financial benefits for the project as it gains the ability to adjust the value proposition without the need for costly research.…”

Section: Referencesmentioning

confidence: 99%

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Co-Created Values in Crowdfunding for Sustainable Development of Enterprises

et al. 2021

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Crowdfunding (CF) is considered to be an innovative source of funding, and research into its effects on CF participants is being conducted from many different angles. In our article, we propose a qualitative analysis of CF’s impact on creating added value for small and medium enterprises (SMEs). This paper is a conceptual study based on the theory of value co-creation, the Norton–Kaplan value model, and the concept of economic value added (EVA) to identify the areas (perspectives) of business activity where crowdfunding may stimulate the growth of company value. Based on the map of co-relations in crowdfunding that we have created, we propose a new model of crowdfunding value analysis from the entrepreneur’s point of view. Our research demonstrates that crowdfunding not only presents an alternative financing option, but also affects all perspectives relevant to value creation. As compared to the existing literature, this analysis is the most comprehensive take on the importance of crowdfunding for increasing the value of small and medium enterprises to date, thus offering a material contribution to the fuller understanding of crowdfunding from the financial standpoint, as well as pointing to the importance of crowdfunding as a financing method influencing sustainable decision-making by small and medium enterprises (SMEs). The added value of the study is the proposed method of analysing the impact of CF on the value of enterprises by using the Norton–Kaplan model and EVA.

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Section: Table 1 Sample Of Research Themes In the Context Of Value Cr...mentioning

confidence: 99%

Section: Referencesmentioning

confidence: 99%

Co-Created Values in Crowdfunding for Sustainable Development of Enterprises

et al. 2021

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The dynamics of esports crowdfunding campaign success: a social exchange perspective

Xue

Pizzo

et al. 2023

Int Entrep Manag J

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Esports—a professionalized, commercialized, and spectatorial form of video game competition—is a burgeoning industrial sector that has relied on entrepreneurial community support and multi-platform media distribution modalities to catalyze its growth. In particular, the esports industry is increasingly turning towards grassroots crowdfunding to gain access to financial resources that can be used to facilitate tournament prizes. However, what remains unclear is which factors contribute to grassroots esports crowdfunding campaigns’ success. We used social exchange theory to identify important social and economic attributes that may influence the outcomes of esports crowdfunding projects. For methods, we scraped crowdfunding data from Matcherino using Octoparse 8. A total of 14,497 esports crowdfunding projects were analyzed by using multiple regression analysis, as well as robustness checks that were estimated through machine learning techniques. We find that equal distribution of prize rewards, the endorsement of big brand sponsors, and genres of games significantly influence the success of esports crowdfunding. This contributes to our theoretical understanding of 1) the process of esports crowdfunding campaigns as a complex mechanism that incorporates financial incentives and social values, 2) esports as an emerging industry that is institutionalizing, 3) the heterogeneity of genre-based community, and 4) the importance of distributive justice of prize rewards for organizing grassroots esports tournaments and events. Furthermore, we discussed methodological implications regarding the use of econometrics approach and machine learning for future crowdfunding and esports research as well as managerial implications for esports entrepreneurs, esports teams and organizations, and sponsors and investors in terms of developing strategies tailored to the dynamics of esports communities.

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A Reverberação Do Filme Coringa Na Mídia Digital Brasileira E O Discurso Acerca Da Saúde Mental

Silveira,

Saar,

Scheibe

2024

SciGen

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This article proposes an analysis of news and opinion articles about the film Joker (2019), by director and screenwriter Todd Phillips, published in three Brazilian digital media outlets (Folha de São Paulo, Revista Carta Capital and Jornal Nexo) with the purpose to see whether more humanized journalistic productions contribute to fostering the debate surrounding mental health, based on the scheduling hypothesis, in which news content becomes the script between daily conversations. To this end, the work uses the methodology of content analysis, deliberate by the author Laurence Bardin, and indirect documentation techniques, that is, according to documentary and bibliographical research, with the analysis of qualitative data. After the analysis, it was found that journalistic productions, which use opinionated and informative texts, supported by data with depth of information and some even with subjective writing to address social issues, help to construct more humanized opinions.

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Um ensaio teórico sobre a influência da Teoria da Troca Social e da Co-criação de Valor no Crowdfunding

Cited by 4 publications

References 36 publications

Co-Created Values in Crowdfunding for Sustainable Development of Enterprises

Co-Created Values in Crowdfunding for Sustainable Development of Enterprises

The dynamics of esports crowdfunding campaign success: a social exchange perspective

A Reverberação Do Filme Coringa Na Mídia Digital Brasileira E O Discurso Acerca Da Saúde Mental

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