Fatores socioeconômicos que influenciam na disposição de consumidores em adquirir carne bovina com certificação de origem em Belo Horizonte, Minas Gerais, Brasil

Magalhães, Danielle Rodrigues; Lopes, Marcos Aurélio; Rocha, Christiane Maria Barcellos Magalhães da; Bruhn, Fábio Raphael Pascoti; Borges, Jerry Carvalho; Cunha, Christiano França da

doi:10.1590/1808-1657001182013

Cited by 4 publications

(13 citation statements)

References 16 publications

(13 reference statements)

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“…This choice is likely to refer to the quality inspection service for the production of food products of Brazilian animal origin (MAPA—Ministry of Agriculture, Livestock, and Supply) whose certificate seal is present in all packages of products of animal origin, with three levels of inspection: Federal Inspection Service (S.I.F), State Inspection Service (S.I.E) and Municipal Inspection Service (S.I.M) [ 48 ]. Our findings were confirmed by other studies carried out in Brazil that indicate that more consumers are aware of certificates of inspection for animal products than of traceability information or CoO [ 12 , 33 ].…”

Section: Resultssupporting

confidence: 89%

“…Consumers with no traceability information end up not being interested in this subject [ 46 ]. In two studies evaluating knowledge of the concept of traceability, one in 2006 [ 47 ] and another ten years later, in 2016 [ 33 ], it was shown that considerable difficulty in hearing about traced meat was and continues to be associated with the lack of product availability and accessibility of product information.…”

Section: Resultsmentioning

confidence: 99%

“…A product may appear to be of high quality (i.e., color, texture, and flavor) but may not be healthy because it may be contaminated with undetected pathogens, toxic chemicals, or other health risks [ 13 , 28 ]. It performs in such a way that a tracked product can be considered of superior quality to a non-tracked product as a factor of competition in the industry [ 33 ].…”

Section: Introductionmentioning

confidence: 99%

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Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Magalhães

Maza

2021

Foods

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The consumer environment determines consumers’ buying behavior and product preferences, and understanding these factors allows businesses in the industry to identify market demands. In view of the different contexts, Spain and Brazil, there are differences in the consumption of beef, in the production and the regulatory process concerning beef, and in particular the traceability system. The traceability system is mandatory in Spain and voluntary in Brazil. From these prerogatives, this cross-cultural study carried out through a self-administered questionnaire with 2132 Spanish and Brazilian beef buyers/consumers, aimed at comparing and understanding the familiarity with the bovine traceability system and traceability information of the label as a food security indicator. It is concluded that traceability information is well received by consumers as an attribute of credibility, and consumers are interested in ensuring that the item they buy is of known and reliable origin. But more incentives may help clarify the advantages of purchasing food with certified traceability, making it more effective for consumers to use this knowledge.

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Section: Resultssupporting

confidence: 89%

Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Magalhães

Maza

2021

Foods

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“…Based on the major food safety risks in China’s pork supply chain and the reality of the pork traceability system in China, this paper aims to study Chinese consumers’ preferences and willingness to pay (WTP) relating to animal welfare, lean meat essence test, traceability, and appearance attributes of pork products. There have been a lot of studies on consumers’ preference relating to traceability information [18,19,22,23,24,25,26,27,28,29,30], animal welfare [21,31,32,33,34,35,36,37], hormones or antibiotics [5,38,39,40,41,42], appearance [22,43,44,45,46,47,48], and other attributes of meat products in the United States, Britain, Germany, Spain, Australia, and other countries. In China, the largest developing country, due to the imbalanced economic and social development, the relative vastness of the region, the diversity of the food culture, and the complexity of the food safety issues, consumers’ preferences relating to the properties of meat products are specific to China.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability

Yang

et al. 2019

IJERPH

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Amid high-profile food scares, health concerns and threats of information imperfection and asymmetry, the Chinese pork industry faces increasing demands from consumers for assurances regarding quality and production methods in both the domestic and export markets. Using a real choice experiment (RCE), 316 consumers in Wuxi, located in China’s Jiangsu Province, were randomly surveyed to examine the impact of various factors (e.g., traceability, lean meat essence testing, animal welfare, appearance, and price) on consumers’ preference and willingness to pay (WTP) for pork products. A random parameter logit model was estimated, and the results show that having a traceable code is the second important factor after price for consumers, corresponding to a WTP of 4.76 yuan per catty, followed by a bright red appearance, a national stocking density standard of animal welfare, and detected no lean meat essence, corresponding to a WTP of more than 2 yuan per catty. In addition, there is a complementary interrelationship between a traceable code and a bright red appearance, detected no lean meat essence, and a national stocking density standard of animal welfare. The results concerning the latent class model (LCM) indicate that 56.9% of consumers are “quality-focused” consumers who are willing to pay a high price for traceable code, detected no lean meat essence, a national stocking density standard of animal welfare, and bright red appearance attributes. A further 28.1% are “price-sensitive” consumers who pay significant attention to the price, and the price that they pay for each product is meagre. The consumers with “preference combination attributes” attach greater value to interaction attributes, such as a traceable code combined with detected no lean meat essence or a bright red appearance and detected no lean meat essence combined with a national stocking density standard of animal welfare or a bright red appearance, accounting for 15% of consumers. The government should improve the traceability system, increase the intensity of lean meat essence testing, promote the welfare level of pigs, and promote public education and publicity on pork quality and safety attributes. Meanwhile, enterprises can formulate “differentiated” pork products, according to different consumer groups, and appropriately increase prices, according to production costs, in order to meet the requirements for pork quality and safety for consumers.

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“…Diversos trabalhos, entre os quais os de Barcellos et al (2012) e Magalhães et al (2016), mostram que a rastreabilidade da carne bovina representa uma oportunidade de negócio, pois existem nichos de mercado que a valorizam e inclusive estão dispostos a pagar um prêmio pela carne rastreada.…”

Section: Introductionunclassified

Segmentos de preferências na aquisição da carne bovina

Groot

2021

Rev. Econ. Sociol. Rural

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Resumo: O objetivo deste trabalho foi pesquisar as preferências dos consumidores pelos principais atributos envolvidos no processo de compra da carne bovina, em Dracena-SP. Assim, foram realizadas 166 entrevistas nas vias públicas da cidade, em julho e agosto de 2017. Para as entrevistas, empregou-se um questionário estruturado. As preferências médias foram determinadas por regressão logística multinomial e os segmentos de mercado foram estimados através da análise de classes latentes. Os resultados mostram que o atributo mais importante no processo da compra da carne bovina é a sua aparência e este é seguido pela data de validade presente na embalagem e o frescor da carne. Apurou-se que existem cinco segmentos de mercado. O maior, que engloba 31,3% dos consumidores, é caracterizado pela importância aferida aos atributos ligados à qualidade organoléptica. O segundo segmento representa a preferência de 18,9% dos consumidores e foram definidos como “preocupados com a saúde”, por dar prioridade ao cheiro e frescor da carne. O menor segmento, que corresponde a 8,6% dos consumidores. Para aumentar a aceitação da carne, é preciso cuidar de seu aspecto no ponto de venda e esta deve estar em bom estado de conservação e com data de abate a mais recente possível.

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Fatores socioeconômicos que influenciam na disposição de consumidores em adquirir carne bovina com certificação de origem em Belo Horizonte, Minas Gerais, Brasil

Cited by 4 publications

References 16 publications

Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability

Segmentos de preferências na aquisição da carne bovina

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