The impact of live streaming on stock returns in the Brazilian market
Arthur Mesquita Camargo,
José Alves Dantas
Abstract:The objective of this study was to investigate whether voluntary financial disclosure through live streaming can determine changes in shareholder returns in the Brazilian market. Corporate disclosure through social media is a new phenomenon, driven by the impacts of the coronavirus disease 2019 (COVID-19) pandemic, and its effects are investigated from the perspective that high levels of investor attention are associated with company engagement with audiences. The findings contribute to the literature on inves… Show more
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