Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Abstract

The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.

Using community-based system dynamics modeling to understand the complex systems that influence health in cities: The SALURBAL study

“…The synthesis CLD suggests several dynamic mechanisms that may have contributed to these increases. For example, as UPF consumption rises, the food industry can fund lobbying activities to stifle policy interventions and can purchase food advertising that promotes and normalizes UPF consumption (i.e., feedback loops R4 and R5) (Kassahara and Sarti, 2018; Rovirosa et al, 2017; Théodore et al, 2014). In contrast, enactment of government policies to promote healthy eating occurs over a longer time horizon and occurs only after serious health effects emerge (e.g., the obesity epidemic).…”

Relações entre o Reconhecimento de Personagens, Logos e Marcas de Produtos de Tabaco, Fast-Food, Refrigerantes e Bebidas Alcoólicas em Crianças

“…Exposure to food advertisements on TV has been identified as one of the determining factors for the consumption of high calorie foods, resulting in problems such as diabetes and obesity (Bacardí-Gascón & Jiménez-Cruz, 2015; Piaggio, 2019;Ueda, Porto, & Vasconcelos, 2014). The literature indicates that the long-term influence of advertising aimed at children would directly affect food and beverage preferences (Kassahara & Sarti, 2018).…”

A família e o direito humano à alimentação adequada e saudável

“…Uma das técnicas dessa propaganda foi mostrar, de forma progressiva, o produto junto com o bebê, independente da mãe, induzindo à percepção que a alimentação da criança, mesmo muito pequena, não precisa da mãe, e essa pode cuidar de seus outros afazeres, sem se preocupar diretamente com o bebê. Muitas pesquisas científicas demonstraram que, na prática, propagandas como essa tiveram o efeito de introduzir as mamadeiras na alimentação dos pequenos, o que contribuiu para a redução do aleitamento materno, com consequente aumento da prevalência de doenças infecciosas e de quadros alérgicos, além do aumento da massa de gordura corporal, obesidade e diabetes no futuro, com consequências muito nefastas para a saúde em longo prazo (Kassahara;Sarti, 2018).…”