Integrated technology roadmapping in startups: a case study of an AgTech in the Cachaça industry

Abstract

Companies develop strategies to describe where they want to go and how they will reach their destination. Business strategies are useful but may not be sufficiently detailed for areas of high importance, such as technology and innovation. In this paper we examined the effort of building a technology roadmap with an early growth stage company located in the state of São Paulo, Brazil. Roadmaps are easy to design yet flexible tools that can allow decision makers to explore a myriad of possible strategies. However, the challenges ahead for new companies facing uncertain growth scenarios demand that framework conditions be adequately addressed, and that innovation culture and technology management tools are integrated with the technology roadmapping strategy. Based on the empirical evidence collected from the startup studied, along with the literature and interviews with key stakeholders, this paper developed a pathway to support technology and innovation plans for startups going through similar growth stages and provides directions for future research in the area, given the scarcity of evidence available of new high-tech companies' efforts in planning and developing new products

Reflexos Da Personalidade Proativa E Da Autoeficácia No Desempenho Rotineiro No Trabalho Em Uma Startup

“…Startups são organizações que atuam com tecnologia e inovação (Kohler, 2016), em mercados dinâmicos e constantes mudanças (Sutton, 2000;Silvello et al, 2021). Para assegurar competitividade no mercado, necessitam de funcionários com personalidade proativa (Fuller & Marler, 2009), que buscam oportunidades, esboçam iniciativas e almejam mudanças benéficas (Bateman & Crant, 1993).…”

Financing liabilities and inefficient investment of listed companies: Based on the adjustment effect of different financial structures

“…Unlike underinvestment, overinvestment is prevalent among listed companies in China (Deng, Fu, Xu, & Zhu, 2021), which results when most company managers hold few company shares (Silvello, Alves, & Alcarde, 2021). This leads to disagreements between ownership and management rights (Jabbouri & Jabbouri, 2020).…”

“…Listed companies in developed countries are generally in a more mature stage of development; therefore, the larger the scale of their financing liabilities, the more they can restrain overinvestment (de Véricourt & Gromb, 2018). In contrast, Chinese listed companies are still in the growth stage (Silvello et al, 2021) and are not necessarily able to perform the governance function of financing debt against overinvestment (Bolton, Wang, & Yang, 2019). The size of financing liabilities is uncertain, and the high-interest-rate regime cannot play a restraining role (Danso et al, 2019).…”

As influências do Ecossistema de Inovação AgTech Valley no desenvolvimento de startups

“…Em um estudo sobre a visão de futuro da agricultura, a Empresa Brasileira de Pesquisa Agropecuária (Embrapa, 2018), identificou um conjunto de sinais e tendências globais e nacionais sobre as transformações na agricultura, com destaque para as seguintes megatendências: mudanças socioeconômicas e espaciais na agricultura; intensificação e sustentabilidade dos sistemas de produção agrícolas; mudança do clima; riscos na agricultura; agregação de valor nas cadeias produtivas agrícolas; protagonismo dos consumidores; e convergência tecnológica e de conhecimentos na agricultura. As megatendências sinalizam para um conjunto de novas tecnologias aplicadas ao setor do agronegócio, como as exploradas por novos empreendimentos que estão sendo operados no setor (Bnp Paribas, 2016;Silvello, Alves & Alcarde, 2021), pois implementam diversas soluções no campo, tais como: novos equipamentos agrícolas, informações meteorológicas em tempo real, melhoramento genético, desenvolvimento de fertilizantes e herbicidas menos invasivos, sistemas de irrigação inteligentes, sensoriamento remoto (incluindo drones), sistemas de gestão da propriedade em tempo real, assim como a análise de grandes volumes de dados agronômicos visando melhorias na produtividade (Teng, 2017;Fishlow;Vieira Filho, 2020).…”