Navigating the subjective terrain: Overcoming challenges in autoethnography for management research
Bianca Cruz de Araújo,
Eduardo Paes Barreto Davel
Abstract:Purpose: This article aims to incorporate scholarly work on autoethno-graphy into applied social sciences to solidify the knowledge that steers research methodology in the business and management field. Originality/value: In the sphere of social sciences, researchers are distinguished by their comprehensive practical acumen and adeptness at deciphering complex phenomena, bringing an array of insights to the dis-cipline that enriches surface-level understanding. However, due to the persistent sway of the funct… Show more
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