2015
DOI: 10.1590/0104-530x0701-13
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Abstract: A gestão da demanda deve equilibrar as necessidades dos clientes com as capacidades da empresa, reduzindo incertezas, resultando em fluxos mais eficientes na cadeia de suprimentos. O objetivo deste estudo foi propor um modelo para analisar a maturidade do processo de gestão da demanda na cadeia de suprimentos de produtos de mercearia básica. Espera-se que o modelo resultante possa subsidiar as empresas a se estruturarem e desenvolverem competências para atingir maturidade no processo de gestão da demanda. Para… Show more

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Cited by 4 publications
(4 citation statements)
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“…The result may be associated with lack of trust on suppliers, upstream end suppliers and downstream end distributors and customers. The trust between buyer and seller is one of the key elements for the implementation of supply chain management (Tangpong et al, 2015, Melo & Alcântara, 2015 and appears here as a dissonant aspect for the sample analysed. Companies were asked about the type of information that should be made available or shared with SC partners, suppliers and customers.…”
Section: Analysis and Interpretation Of Quantitative Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…The result may be associated with lack of trust on suppliers, upstream end suppliers and downstream end distributors and customers. The trust between buyer and seller is one of the key elements for the implementation of supply chain management (Tangpong et al, 2015, Melo & Alcântara, 2015 and appears here as a dissonant aspect for the sample analysed. Companies were asked about the type of information that should be made available or shared with SC partners, suppliers and customers.…”
Section: Analysis and Interpretation Of Quantitative Resultsmentioning
confidence: 99%
“…This result corroborates with that obtained by Wood Jr. & Zuffo (1998) 21 years ago, most respondents ranged from Phase 0 to Phase 1 of logistics and supply chain integration. Melo & Alcântara (2015), Anning et al (2013) and Esper et al (2010) consider the sharing of information in the chain as a critical element for the implementation and success of supply chain management. The lack of knowledge about SCM techniques was the barrier that had the highest percentage of companies ( Figure 3) agreeing that, once present, it hinders the implementation and management of the SC.…”
Section: Analysis and Interpretation Of Quantitative Resultsmentioning
confidence: 99%
“…The commercial chain needs suppliers to maintain their level of activity (Melo & Alcântara, 2015) and; consequently, the needed integration within the organization, or group within an association, in which both sides benefit. In the study, the theoretical elements are included and adapted to the Cuban application context, and considering this aspect as the most relevant in the present research.…”
Section: Collaborative Planning With Suppliersmentioning
confidence: 99%
“…Supplier management is adapted to environmental conditions and the needs of supply chains. The management is currently focused on the collaborative relationship between the service and the product suppliers (Holweg et al, 2005;Melo & Alcântara, 2015) to meet the needs of customers. This is due, to some extent, to the globalization of chains.…”
Section: Introductionmentioning
confidence: 99%