Family farming in agroecological transition: a look at the marketing of milk and dairy products in municipalities of the Zona da Mata of Minas Gerais State, Brazil

Abstract

This study evaluated the limits and possibilities of the marketing of milk and dairy products in the context of family farming. We used semi-structured interviews, document analysis, and content analysis as methodological options. We conducted 12 interviews with family farmers who had milk production and the processing and marketing of this raw material in common. Despite changes and reformulations, federal and state legislation still does not consider small family farmers. Even when referring to these protagonists, the legislation address production in a technical manner that is inadequate for the reality of most family farmers, thus favouring dairy industries.

Elaboração De Sorvete a Base De Leite De Cabra, Adoçado Com Açúcar E/Ou Mel De Abelhas

“…Avaliando a qualidade do leite pasteurizado e de produtos lácteos em indústrias de laticínios sob inspeção estadual em Minas Gerais, Santos et al (2019) testaram 5421 amostras de diversos produtos lácteos, processados ou semiprocessados, sendo destes 863 para leite pasteurizado. Os autores observaram padrões físico-químicos e microbiológicos, com atenção à Listeria monocytogenes (L. monocytogenes), Salmonella spp.…”

“…Além disso, os Staphylococcus coagulase-positivas são um indicativo da eficiência de pasteurização, assim como da conservação a frio, já que crescem a baixas temperaturas (JAY, 2005). Em 16 amostras de leite cru, Santos et al (2019) verificaram resultados positivos para fosfatase alcalina, mas é importante ressaltar as 78 amostras de muçarela e as 72 de outros produtos, também positivos para a referida enzima, indicativas de aquecimento abaixo dos padrões da pasteurização ou utilização de leite cru na produção.…”

Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador

“…This production and commercialization system is based mainly on the access and consumption of healthy products, where the harmful effects of these foods are very low to ensure a healthy diet for the population [ 32 , 33 ]. Therefore, strengthening and promoting the purchase and consumption of organic products is a challenge, since marketing efforts to highlight their virtues are scarce [ 34 , 35 ]. In relation to this, the correspondence between organic products’ production and legal policies is still incipient, since legally the planting and harvesting processes are protected with greater emphasis on industrialization and not on the more-traditional processes that benefit organic family farming and their markets [ 36 , 37 ]; In other words, organic producers need to offer their products in closed markets or with certain limitations, and not all consumers are aware of the existence of these markets and products [ 38 , 39 ], and therefore, very little is known about the behaviour and attitude of consumers towards these products.…”