“…Bergek, et al (2013) Kim & Min (2015) Habtay (2012) Sabatier, et al (2012) Habtay & Holmen (2014 Velu (2015) Khanagha, et al (2014) Wan, et al (2015 Cluster 5 (8 articles) is primarily concerned with customer-oriented BMs. These articles center on the service economy, providing an analysis of the links between service BMs and service innovativeness (Cheng, Shiu & Dawson, 2014), service-dominant logic and the BM concept (Clauss, Laudien & Daxbock, 2014), and technology shifts and service innovation (Tongur & Engwall, 2014) or BM design (Wei, Yang, Sun & Gu, 2014). The cluster also sheds light on the inclusion of customers (Spickermann, Grienitz & Von Der Gracht, 2014) or partners (Rohrbeck, Konnertz & Knab, 2013) in the business-modelling process.…”