2002
DOI: 10.1300/j038v08n01_03
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Abstract: Quality is in the eye of the beholder. Therefore, the firm's marketing strategy must be carried out by taking into consideration not only the consumers' objectively measurable needs and expectations but also their subjective perceptions as to what actually constitutes a quality product. Turning to Olson and Jacoby's distinction regarding the difference between a product's intrinsic and extrinsic attributes, the authors performed the estimation of structural equation models in order to assess the contribution o… Show more

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Cited by 34 publications
(6 citation statements)
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“…Relatively few studies have investigated sensorial perception issues in multi-varietal brands, due to the difficulty of making comparisons between varieties that are harvested sequentially throughout the season. Sensory analysis plays a very important role on quality assessment (Alonso, Paquin, & Mangin, 2002) but sensory data are usually collected in crisp form and analysed statistically using a great amount of numerical data. This might not be effective since human perception is always vague and the assessor's opinion by nature comes in linguistic form.…”
Section: Introductionmentioning
confidence: 99%
“…Relatively few studies have investigated sensorial perception issues in multi-varietal brands, due to the difficulty of making comparisons between varieties that are harvested sequentially throughout the season. Sensory analysis plays a very important role on quality assessment (Alonso, Paquin, & Mangin, 2002) but sensory data are usually collected in crisp form and analysed statistically using a great amount of numerical data. This might not be effective since human perception is always vague and the assessor's opinion by nature comes in linguistic form.…”
Section: Introductionmentioning
confidence: 99%
“…In line with the framework introduced by Luning, Marcelis, and Jongen ( 2002 ), food quality needs to be understood as a multidimensional concept that is influenced by extrinsic and intrinsic quality cues as well as credence and experience quality attributes (see Fig. 2 ) (Alonso, Paquin, and Mangin 2002 ).…”
Section: Conceptual Frameworkmentioning
confidence: 96%
“…Intrinsic quality cues impose a substantial influence on consumers’ perceived product quality and their final purchasing decision (Alonso, Paquin, and Mangin 2002 ). Among fruits, for instance, the product color is positively correlated with an increased consumption level of fruits such as cactus pears (Migliore et al 2015 ).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…These attributes or clues refer to the physical characteristics or composition of the products and are difficult to alter, particularly in the case of agri-food products, without manipulating the nature of the products (Alonso et al 2002;Espejel et al 2007;Jiménez-Guerrero et al 2012). These are sub-divided into search and experience attributes, as follows:…”
Section: Intrinsic Attributesmentioning
confidence: 99%
“…Extrinsic attributes do not constitute a physical part of the product, but consumers consider them important during the purchase process (Alonso et al 2002;Espejel et al 2007;Jiménez-Guerrero et al 2012). They include safety and attributes related to marketing, as explained below.…”
Section: Extrinsic Attributesmentioning
confidence: 99%