1991
DOI: 10.1287/orsc.2.1.1
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Learning from Samples of One or Fewer

Abstract: Organizations learn from experience. Sometimes, however, history is not generous with experience. We explore how organizations convert infrequent events into interpretations of history, and how they balance the need to achieve agreement on interpretations with the need to interpret history correctly. We ask what methods are used, what problems are involved, and what improvements might be made. Although the methods we observe are not guaranteed to lead to consistent agreement on interpretations, valid knowledge… Show more

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Cited by 933 publications
(245 citation statements)
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References 52 publications
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“…So, we put the stories together so that we have a complete picture. ’ This pattern of triangulation appears especially critical in new venture firms and firms in dynamic environments since it expands possibilities for action and improves inferences when firms lack comparable events from history (March, Sproull, and Tamuz, ).…”
Section: Discussionmentioning
confidence: 99%
“…So, we put the stories together so that we have a complete picture. ’ This pattern of triangulation appears especially critical in new venture firms and firms in dynamic environments since it expands possibilities for action and improves inferences when firms lack comparable events from history (March, Sproull, and Tamuz, ).…”
Section: Discussionmentioning
confidence: 99%
“…Even in the course of 1 day, the profitability of resources may change between morning and afternoon. Thus, honeybees (and all other animals) constantly face the decision between foraging at a well-established, but finite resource, and searching for a new, potentially richer, but uncertain one (March, 1991). In maze experiments with honeybees, the costs of choosing the “wrong,” previously unrewarded stimulus are low: the bee finds an empty feeder, is released and can re-enter the maze for another trial in a matter of minutes.…”
Section: Resultsmentioning
confidence: 99%
“…In this way, this study fills in the gap by investigating the contribution of nonmarket actions from all three arenas on the development of nonmarket assets that improve firm performance. I argue that multinationals and foreign owned firms can learn from their multiple subsidiaries and potentially use this knowledge to enhance firm performance, which is supported by learning theories (Argyris & Schön, 1978;Argyris, 1977;March et al, 1991) and promising empiric evidence from the successful development of corporate alliance capabilities (Kale & Singh, 2007).…”
mentioning
confidence: 81%